Shohei Ohtani left Asics to sign a sponsorship deal with New Balance. New Balance, a multinational with 5 billion euros in profits, is fighting fiercely today for its market share.
The idiosyncrasy of New Balance has been based on two pillars: pragmatism and quality. In 1982, the best running shoes of that year would be chosen as the World World Cup Shoes of the Year by Runner's World magazine, which once again crown the 420 for that year as the best.