Fast food brand McDonald's becomes "title partner" of Ligue 1 for the next three seasons. The partnership should bring it 30 million euros per year, double the current contract linking it to Uber Eats, according to a source close to the matter.
The LFP is engaged in an indecisive and complicated negotiation for the audiovisual rights of the L1 for the period 2024-2029. If the negotiations fluctuate quickly, the current trend would be an agreement with the Qatari channel BeIn Sports, which could recover all the broadcasting rights.