[HIGHLIGHTS] Commercials for women: Does the Taylor Swift effect also affect Super Bowl advertising?

Female viewership is now expected to increase due to Taylor Swift's possible presence at Sunday's Super Bowl. Companies that want to show their commercials during the game also seem to be speculating on this.

Companies from the health and beauty sector have captured one of the expensive 30-second spots - some for the first time. It remains to be seen whether more companies will take advantage of the Taylor Swift hype. The NFL has already benefited on various levels from the relationship between tight end Travis Kelce and Taylor Swift.