Female viewership is now expected to increase due to Taylor Swift's possible presence at Sunday's Super Bowl. Companies from the health and beauty sector have captured one of the expensive 30-second spots - some for the first time.
Many brands aimed at a female audience can already be found in the commercials published before the game. It remains to be seen whether more companies will take advantage of the Taylor Swift hype. The NFL has already benefited on various levels from the relationship between tight end Travis Kelce and Taylor Swift.