Eintracht Frankfurt's board spokesman Axel Hellmann has identified the failed investor process in the German Football League. Hellmann believes that the flow of information from supporters among the 36 professional clubs to the control committees, general meetings or fan scenes "was not such that the promise they gave beforehand that they wanted and supported the deal could be maintained in the end" The biggest learning effect from this is "that we have to approach communication differently at club level," demanded Hellmann.

The DFL wanted a billion euros from a financial investor for a percentage share of the TV revenue.