Kyoto Medical and Health College in Kyoto City is attracting attention for its unusual initiative to train "behind-the-scenes professionals" The domestic sports-related market is said to be worth 9 trillion yen annually, and one of the keys to market expansion is human resource development. Ai Taniguchi (20), a first-year student, entered the school from Fukui with the hope of working in sports both domestically and internationally in the future.

The Japan Sports Agency was established in 2015, and the following year (2016), sports were positioned as a growth industry.