After fan protests: Blackstone no longer wants to buy into the Bundesliga. The withdrawal is a setback for the DFL: This leaves only the investment company CVC as the last contender for a percentage stake in a DFL subsidiary to exploit media rights.
The DFL hopes to receive one billion euros from a financial investor for this share in the TV revenue. The contract with the strategic marketing partner should be concluded before the national TV rights are put out to tender. The auction for this is planned for mid-April.