RC Strasbourg formalized on Wednesday the arrival, on loan without an option to buy, of the right side of PSG Colin Dagba.
But this announcement was not made just anyhow!
In the metaverse please!
In what ?
In a 3D virtual world connected to the Internet in which "it is possible to live digital experiences and build social relationships with other users", explains the Alsatian club.
“Initialization in progress… Ready to live a new and immersive experience?
The fabulous world of Racing is (almost) ready to open its doors to you?
#MercatoRCSA ” It was 6:30 p.m. Wednesday evening when RC Strasbourg tweeted this somewhat enigmatic teaser.
💻 𝙽𝚎𝚠 𝚙𝚕𝚊𝚢𝚎𝚛 𝚒𝚗 𝚂𝚝𝚛𝚊𝚜𝚋𝚘𝚞𝚛𝚐 🎮
🧑´ it awaits you in the immersive and interactive world of Racing 💙
⏱️ You have 48 hours to go to discovery:
➡️ https://t.co/6HJDUALVQZ pic.twitter.com/ueiqdoqaix
— Racing Club de Strasbourg Alsace (@RCSA) July 6, 2022
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An hour later, the mystery was lifted with the expected formalization of Colin Dagba's loan without an option to buy for one season.
The right side of PSG, 23, had previously extended his contract in the capital until 2025. Where his arrival was therefore announced, it is a first, in the metaverse.
In what ?
In a 3D virtual world connected to the Internet in which "it is possible to live digital experiences and build social relationships with other users", explains the Alsatian club in a press release.
Clearly, everyone can create an avatar and then access this universe with large pixels, well known in particular to fans of the Minecraft game.
This metaverse “gives access to additional and unpublished content on the player in a decor in the colors of Racing and Alsace.
Beyond the statistics and his prize list, we discover the backstage of his arrival.
The supporters can meet there and discuss together in real time and for 48 hours, ”explains the last 6th in Ligue 1, not a little proud of his shot.
“While the soul of Racing will always be at La Meinau and nothing will replace it, transposing the popular spirit, conviviality and sharing into the virtual world is a mission that resembles us.
We want to be part of this digital revolution which will offer a different way of interacting with the club.
Offering an immersive experience beyond the Meinau is a magnificent challenge to spread our values and expand our communities of supporters, ”explained Benjamin Guthleben, marketing & communication director of the club.
So, which other Ligue 1 teams will follow suit?
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