Inditex, the Spanish parent company of Zara, Massimo Dutti and Pull&Bear, among others, will ask 10 euro cents for a paper bag in all fourteen hundred stores in Spain.

In this way, the company says it wants to stimulate reuse.

The largest clothing retailer in the world is rolling out the concept in all its Spanish stores and will look at whether the measure will be introduced in other countries at a later date.

According to the Spanish newspaper

Expansión

, the company offers customers in its German stores the option to pay for paper bags.

Spanish stores account for 14 percent of Inditex's total store base.

A year earlier, the company replaced all of its plastic bags in stores and online orders with recycled and recyclable paper bags.

"Now we go one step further. We want to encourage our customers to reuse the bags," says an Inditex spokesperson.

The proceeds of the bags go to climate projects of Spanish NGOs.

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