Albert Heijn will reopen the first supermarket that it has taken over from Deen on Wednesday.

The other Deen stores will all have a different brand on the shop front in the near future.

With that, another supermarket formula disappears.

And that is only expected to continue in the coming years.

In February, Deen announced that its eighty stores would be acquired by Albert Heijn, Vomar and DekaMarkt.

All three have decided to convert the Danish into their own brand.

Earlier this month, DekaMarkt opened the first converted fortresses and on Wednesday it will be Albert Heijn and Vomar's turn.

It is the umpteenth supermarket formula that is dying.

In the past ten years, for example, C1000, Super de Boer, Emté, Agrimarkt, Bas van der Heijden, Digros, Troefmarkt and Pryma have disappeared.

Coop will be added anyway: earlier this month it was announced that the orange chain will be merged into PLUS.

If you go further back in time, you will encounter even more lost brands.

For example, Edah, Konmar, Meermarkt, Golff, Sanders, Groenewoudt and Lekker & Laag have disappeared since the beginning of this century.

Super de Boer was taken over by Jumbo in 2009.

Super de Boer was taken over by Jumbo in 2009.

Photo: ANP

The fact that so many brands are disappearing is because supermarkets often merge or take over other chains.

They do this to be stronger against the competition and to cut costs.

The companies have to make investments to continue to meet customer needs, such as being able to do online shopping.

Not all supermarkets have such deep pockets and therefore join forces or allow themselves to be swallowed up by a larger party.

Delivering groceries ordered online in particular is a cause for concern, because no money is made with it.

Moreover, more and more new companies are being added, such as the web super Picnic.

The expectation is that even more brands will disappear.

The last Edah store closed in 2008.

The last Edah store closed in 2008.

Photo: ANP

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