Starting a successful business involves trial and error.

Fortunately, there are plenty of books on business that can help you further.


The Golden Reading Tip

, entrepreneurs talk about the book that brought them the most.

This week Marnix Geus, founder of The Present Movement, a foundation that links entrepreneurs to initiatives that work for refugees and the homeless.

  • Entrepreneur:

    Marnix Geus

  • Company:

    The Present Movement

  • Reading tip:

    The Book of Joy: Lasting Happiness in a Changing World

    by Desmond Tutu, the Dalai Lama and Douglas Carlton Abrams

He is rather light-hearted, after all, leading a foundation is still a kind of entrepreneurship.

Yet the switch from Marnix Geus is not so common.

Four years ago, he sold the shares of his successful PR agency and became a shareholder without an operational role in his other PR agency Blyde.

Now he stimulates entrepreneurs to contribute to improving the position of refugees.

Why did you choose the Book of Joy as a golden reading tip?

"It makes me very happy. It is about the road to a more joyful life, based on empathy and compassion. Against the advice of his doctor, South African Archbishop Desmond Tutu traveled to India to visit the Dalai Lama. Below With the guidance of journalist Douglas Abrams, they spent a week discussing how to live joyfully, despite the setbacks that come with life. The book is a representation of those conversations. "

What touched you so much in the book?

"First of all, realizing that this is probably never going to happen again, bringing these old wise men together for an interview. Second, we need to focus on teaching ethics because it leads to more compassion. It is precisely in sharing and giving that we find our own. happiness. It is not a religious book, rather spiritual. It is about universal values, whether you approach them from a Christian or a Buddhist approach. "

"At The Present Movement, we start every meeting by sharing good news and we commit to keep doing things that are going well."

How do you live joyfully?

The book highlights three factors for long-term happiness. The first is the ability to remain optimistic in times of adversity, to see the world through rose-colored glasses, as it were. get their cause off the ground. The second factor is the ability to be grateful. At The Present Movement, we start each meeting by sharing good news and commit to keep doing things that are going well. The third factor. is the choice to be kind and generous. That is often a challenge for entrepreneurs because they are always busy. Yet you can choose to actively contribute to society. "

Is that the same as social entrepreneurship?

"I think so. As a society we are moving away from the old business, which is purely focused on making a profit. I used to read a lot of management books about how you can improve in business. Although it was never my intention to become the biggest, I swam in that trap, but bigger is not always better. There are so many entrepreneurs who can add something. When they all spend some of their time and expertise on people who need it, that adds up to a huge difference. "