Dutch consumers spent almost as much in the week before Easter as in the week before Christmas.
In total, we paid 947 million euros worth of groceries at the checkout, setting a new Easter record, according to figures from market researcher Nielsen.
For Christmas we bought more than 1 billion euros worth of groceries.
Last year, slightly less money was spent in the week before Easter at 915 million euros.
Even then, the corona measures were already in force and people could not go to the terrace or to restaurants at Easter.
The market researcher calls it striking that a record was still reached this year, because people could pick up a lot of food from cafes and restaurants this year.
Nielsen suspects that consumers will continue to spend a lot of money at supermarkets in the near future.
As long as the catering industry remains closed, the turnover of the supermarkets will continue to grow, says the research firm.