Adidas may want to sell subsidiary Reebok.

The brand would like to get rid of it before March 2021 and there would already be interested parties, German magazine

Manager Magazin



Adidas did not want to respond to the news.

The brand bought Reebok in 2006 for $ 3.8 billion (about $ 3.21 billion).

Adidas thus strengthened its position on the North American market at the time, which at that time accounted for half of the world sales of sports goods.

In particular, the German sports brand wanted to use Reebok to compete against Nike.

Yet years later it turned out not to be such a good buy at all.

In 2007, Reebok accounted for about 25 percent of adidas' total sales, but only 6.4 percent this summer.

There would already be interested parties for the brand.

According to

Manager Magazin

, these are VF Corp, which has brands such as Timberland, Vans and The North Face, and FILA owner Anta International Group Holdings.

Before the corona crisis, adidas hoped to be able to earn $ 2.4 billion from the sale, but now the company would settle for less.