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Taco Carlier (VanMoof) about Swapfiets and his biggest mistake

2020-02-17T18:17:43.097Z

Nowhere else do people cycle as often as here. How do you keep such a classically established product a little exciting? And if everyone already has one (or two), how do you ensure that people buy yours? We ask that and more in Andermans Affairs: Taco Carlier (42), who started the design bicycle brand VanMoof with his brother.



Nowhere else do people cycle as often as here. How do you keep such a classically established product a little exciting? And if everyone already has one (or two), how do you ensure that people buy yours? We ask that and more in Andermans Affairs: Taco Carlier (42), who started the design bicycle brand VanMoof with his brother.

Carlier talks about why the Dutch bicycle is not suitable for New York, about how it is to have Swapfiets as a competitor ("Better stealing than badly conceived") and why he still blames himself before switching to have made it electrically.

About Andermans Affairs

Andermans Affairs is the NU.nl podcast in which Thomas Moerman and Lisa Peters put their noses into the trade and walk of famous Dutch entrepreneurs.

They talk about what it's like to be the boss. About when the entrepreneurs lay awake at night and thought: what the hell have I started? But especially about why one company is a fall exercise and the other a success story.

Want to know more about HEMA underpants, bankruptcies and sleepless nights? Listen to the entrepreneurs in Andermans Zaken.

Source: nunl

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