The Finnish media company Sanoma sells its Dutch-Belgian media branch, including, to DPG Media for an amount of 460 million euros.

The Belgian DPG Media, formerly De Persgroep, is the publisher of De Volkskrant, AD, Independer and Tweakers, among others. In addition to, brands such as Donald Duck, Libelle, Margriet also belong to Sanoma Media Netherlands.

The deal has yet to be approved by the Consumer and Market Authority and the works councils also have to give their advice.

Sanoma will not leave the Netherlands, but will focus purely on the educational branch of the company, Sanoma Learning. The CEO of Sanoma Media Netherlands, Rob Kolkman, continues to sell to DPG Media, and becomes CEO of Sanoma Learning on January 1.

According to Kolkman, this is a very logical step: "We have deliberately chosen a strategic party where the brands end up in a good house."

Digital giants

Substantial digital competition was an important factor in making the decision for both parties. Kolkman: “We are in a strong international competition in this market, with huge players such as Google and Facebook. Then you have to think about what is the best way to organize yourself in the long term. "

Erik Roddenhof, CEO of DPG Media, thinks the acquisition is "desperately needed". “Google and Facebook have built up a very dominant position. We think we can offer a nice alternative to this, with reliable, local (Dutch, ed.) Media brands. ”

Roddenhof cannot yet say exactly what the acquisition will have for the staff. “Our brands are successful because the editors are independent, which ensures that they can distinguish themselves. But we do believe in synergy. So yes, that has an impact. "

Consolidation battle

In recent years there has been a considerable consolidation battle in the Dutch media sector. Telegraaf Media Groep and NRC Handelsblad, for example, came into the hands of the Vlaamse Mediahuis, and Talpa Media, from media magnate John de Mol, television company SBS and press agency ANP, took over.

A few years ago DPG Media also bought Wegener, the publishing house of, among others, Eindhovens Dagblad and De Stentor.