The annual fashion show of Victoria's Secret will not take place this year and there is great uncertainty about the survival of the event. CEO Stuart Burgdoerfer of the umbrella company L Brands, which includes Victoria's Secret, doubts whether the fashion show fits in with the brand's marketing strategy.
Every year millions of interested people watch the show worldwide, where super models, so-called Victoria's Secret-Angels, enter the catwalk in various striking outfits.
However, the viewing figures have fallen in recent years. Already in May a message from CEO Les Wexner of L Brands followed that the show would no longer be shown on television. The chief himself is under attack because he would be a good friend of the deceased billionaire Jeffrey Epstein, who was prosecuted in the US for child abuse.
The sales figures of the brand are also declining. According to Burgdoerfer, the focus is now on a marketing strategy that focuses on clearer communication with customers. "That's not possible with a fashion show," says Burgdoerfer.
Victoria's Secret managed to attract big names from the fashion and music world every year for the shows. Doutzen Kroes, Giselle Bündchen and Heidi Klum, among others, walked the catwalk. Artists such as Lady Gaga, The Weeknd and Taylor Swift performed at the fashion shows.
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