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US: E-cigarette maker Juul dismisses boss and stops advertising


The company is taking consequences after a proliferation of severe lung disease cases among e-cigarette users in the US. US authorities investigate.

San Francisco-based e-cigarette maker Juul swaps its lead and stops advertising for its products. Company boss and co-founder Kevin Burns will be replaced by KC Crosthwaite by the tobacco company Altria, said the US market leader for e-cigarettes. Electronic cigarettes are currently in the US after the death of nine people in the US.

According to a report in the Wall Street Journal , Juul Labs is now also looking at the US judiciary. Against the start-up run a criminal investigation of the US Procuratorate in California, the paper wrote on Monday, citing inaugurated circles. Juul had left a request for the report initially unanswered. The San Francisco-based company has been criticized for dubious ways of marketing its e-cigarettes to teenagers for some time now. Other US authorities are investigating Juul.

Massachusetts prohibits sale completely

E-cigarettes are now very controversial in the US. President Donald Trump announced "very strict" regulations and described the use of e-cigarettes as a "big problem". For the time being, Massachusetts was the first US state to completely ban the sale of e-cigarettes. Governor Charlie Baker said the ban in the state in the northeastern US would apply until January 25. The governor spoke of a health emergency after hundreds of people in the United States began to experience lung disease after consuming e-cigarettes. The Californian metropolis of San Francisco had already issued a corresponding ban in July.

The states of Michigan and New York recently imposed a ban on flavored e-cigarettes - electric cigarettes with sweet or menthol-flavoring additives are particularly popular with young people. On Tuesday, the District Council of Los Angeles suspended the sale of flavored e-cigarettes.

According to the US Department of Health (CDC), 530 cases of lung injury following the use of e-cigarettes have been reported in the US. So far it is unclear what leads to the lung diseases. The US Food and Drug Administration (FDA) is currently testing 150 samples of suspicious products but has not been able to identify any drug responsible for the disease.

Breathing problems and chest pain

Health authorities first became aware of an accumulation of cases of severe lung disease among users of e-cigarettes in July. The sufferers suffer from symptoms such as strong breathing problems and chest pain, many have to be artificially ventilated. The US government has announced a nationwide ban on flavored e-cigarettes.

Electric cigarettes that vaporize nicotine-containing liquid have gained tremendous popularity in the US and many other countries in recent years. Proponents of the e-cigarette argue that it is significantly less harmful to health than traditional cigarettes and can help smokers to get rid of tobacco addiction. Above all, critics fear that e-cigarettes will make teens dependent on nicotine.

Juul is the leading manufacturer in the US, the tobacco company Altria (Marlboro) holds a large share. Juul recently imposed significant market restrictions in Germany. According to a preliminary injunction of the Duesseldorfer district court, the company is for the time being forbidden to sell cartridges without electronic symbol on the plastic housing in the trade. A second injunction prohibits Juul from selling cartridges where the actual nicotine content differs by more than a milligram from the value stated on the package.

Source: zeit

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business 2020/01/28    

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