The number of meat substitutes sold by supermarkets has risen by 51 percent since 2017. The NOS writes this in response to new figures from market research agency IRI Netherlands.
Sales of many meat products decreased in the same period. Since 2017, people have been buying 9 percent less game, pork and beef since 2017.
Chicken sales still increased, by 2 percent. However, there is now also a decrease of 0.4 percent in the first half of 2019.
The range of meat substitutes has also grown considerably, NOS writes. At the largest supermarket chains Albert Heijn and Jumbo, this has increased to one hundred and almost two hundred different products respectively. At AH this means an increase of 33 percent since 2016.