Estefanía Ruilope Madrid
Madrid
Updated Friday, March 29, 2024-01:21
A pioneer in the world of well-being, Natalia de la Vega has always been a visionary in her field, discovering and bringing to Spain brands, appliances and techniques until then unknown. Very proud,
next October she celebrates the 30th anniversary of her brand Tacha Beauty
, which has three centers, and at 61 years old, which she does not hide, she is committed to a balance in life and to avoid extremes. She preaches the importance of taking care of health as a way of life, since "when we are young we believe in eternal youth, but then you realize that you need some care to stay in shape."
The story of Tacha Beauty has a sad beginning, but Natalia knew how to turn the tables by looking for formulas to feel better. «I had in mind that I wanted to do something related to beauty while working at an insurance company, but life dealt me the hardest blow, such as the death of a child, and that was a turning point to accelerate the change. Although it sounds harsh, I understood that even behind something so terrible, there is a beauty that you will find later. So she decided to leave her job and open her own company with the unconditional support of her husband: "she just asked me if she was sure." She started studying aesthetics in a course in Madrid and made her
business plan
.
"I thought, 'What are we all going to be missing?' Time"
.
He was clear that he wanted a space where clients could do everything in the same place, "
color, stopping cellulite, seeing a doctor, getting a facial...
a perfect way to save and manage time." He began his journey in the Plantío, with the help of a close associate and friend of his, but “he did not understand the business or the beauty and, with the passage of time, I bought him his share; "We are still intimate." He remembers that his first client was a woman who worked in the area and that today, in addition to continuing to go, she is his friend. Years later he opened the Castellana center, which was a true innovation in terms of treatments and architectural design. If Tacha Beauty stands out for something, it is for betting on new products and cutting-edge brands, barely known in Spain, that Natalia brings from all corners of the world. She spends seasons traveling to learn about the most revolutionary new developments.
She remembers her trip to Paris to learn about the
Remodelage by Martine de Richeville
method , one of her greatest successes. «I entered a large apartment, where Martine attended me dressed in Chanel. She showed me to a room with a clock and a mini bowl of oil. She, impeccably dressed, began to give me the famous treatment and I began to talk to her. 'Can you shut up because I'm not listening to her knitting?', she snapped at me. I had ten sessions, traveling to Paris every week, until she agreed to come to my center.
Tacha's techniques and treatments are the most copied, but she is calm, because
"if they copy you, you are doing something right
. "
She clearly expresses her dislike for the word antiaging, because "aging is inevitable. "I prefer to use the word proaging, which refers to everything we can do to age well." She was the first to bring brands to Spain that were barely known, such as Mimi Luzón, whom she went to visit as a client in Israel and convinced her to be in Spain, just like with
the well-known foot alchemist Hervé Herau
or the products of the oculoplastic surgeon Maryam Zamani, to whom people from half the world come to her consultation in London.
«The best thing I have had these years is the support of my husband. He is a business advisor, and recently he told me that
only 5% of companies reach 30 years
. One of the secrets of his success is, without a doubt, getting anonymous people at his center to interact with celebrities in the most natural way. He recalls as an anecdote the time a client crossed paths with David Bisbal in the salon; "She stared at him in shock, and he welcomed her, bowing politely." He speaks who
is close to Paula Echevarría, Maribel Verdú or Rossy de Palma
.