Sugar-free internet celebrity drinks occupy this summer, C experts say that sugar-free can not be opened openly

　　Sugar-free internet celebrity drinks occupy C position this summer

　　Are internet celebrities sugar-free drinks really sugar-free? Is Coke the right choice? In recent days, various evaluation agencies have frequently set their sights on the current Internet celebrity drinks. Sugar-free and low-sugar are the new "labels" that the beverage industry has highly praised in recent years. After all, in the hot summer, people who want to drink iced beverages to relieve heat but do not want to gain weight are the new goals of people who pursue healthy bodies.

　　Nowadays, people are paying more and more attention to healthy diet, and young people who are ridiculed for "drinking with a few goji berries" are also talking about "health preservation". Drinks with 0 sugar, 0 fat, and 0 calories have spotted this opportunity and frequently produce new products, gradually becoming the new favorite of young consumers. This summer, if you walk into a convenience store, you will find that the once highly sought-after beverage industry “big coffee” cola, sprite, iced black tea, etc. no longer occupy the “C position” of the freezer. Instead, they are replaced by a wide variety of good looks. Gao's new soda sparkling water, protein drinks and tea drinks. Even people who buy Coke will decide to change to a "sugar-free" one the moment they take out the Coke, and the guilt of eating sweets is instantly reduced.

　　"Sugar reduction" and "sugar restriction" are hot topics in recent years. The World Health Organization has issued and upgraded the "sugar restriction order" many times in hopes of reducing the negative impact of sugar. The "free sugars" that need to be restricted by WHO refer to monosaccharides (such as glucose and fructose) and disaccharides (such as sucrose) as well as the sugars naturally present in honey, syrups, fruit juices and concentrated fruit juices. In 2015, the WHO recommended in the "Guidelines for Sugar Intakes for Adults and Children": Limit the intake of free sugars. Regardless of whether adults or children, it is recommended to control the intake of free sugars to the total daily energy intake. Below 10%, it is best to further limit it below 5%.

　　In China, in July 2019, the National Health Commission proposed that China’s per capita daily intake of added sugar (mainly sucrose, namely white sugar, brown sugar, etc.) is about 30 grams. The National Nutrition Plan (2017-2030) of the General Office of the State Council )" The action plan emphasizes, "Advocate food producers and operators to replace sucrose with natural sweeteners and sweeteners permitted by food safety standards."

　　The sugar-free trend in China has just begun. The concept of "cutting sugar" and "cutting sugar" advocated by female stars has led some consumers to consciously reduce their sugar intake. According to data from the China Business Industry Research Institute, under the trend of health, 80% of Chinese consumers now pay attention to the ingredients of food and beverages, especially the proportion of sugar in beverages. Among them, the popularity of sparkling water has also risen significantly, and sugar-free and low-sugar beverages have become the mainstream consumption.

　　With the continuous growth of the health-preserving army, various "sugar-free, zero-fat, and zero-calorie" beverages have become popular products, and sugar content has gradually become a new indicator of health.

　　Major beverage companies have transformed and launched new products in order to quickly deploy in the new market environment. In 2019, the sugar-reduced Pepsi-Cola Group achieved revenue of US$67.161 billion, a year-on-year increase of 3.9%. Under the demonstration of large companies such as Coca-Cola and Pepsi, the trend of de-saccharification has swept the domestic beverage market.

　　Tea beverages, known as "scraping fat", are very eye-catching. The sugar-free oolong tea, green tea, and barley tea launched by the Japanese beverage giant Itoen are well received by consumers. Two years after entering China, the turnover has continued to rise. In 2019, it increased by 22% compared with 2018. The domestic Suntory sugar-free black oolong tea and Nongfu Spring’s "Oriental Leaves" series have also become popular in the tea industry. The taste is bitter and slightly sweet, which can relieve the heat without being sweet and become the favorite of young people. Mainstream in summer drinks.

　　This year, the carbonated beverage market is surging. There are "dark horses" such as Yuanqi Forest and "upstarts" such as Paris Water, as well as "old guns" such as Jianlibao and Pepsi. According to the evaluation, the sugar content of these sugar-free drinks is basically zero or very low, and the sweetness is due to the addition of sugar substitutes such as erythritol and sucralose, which will not be metabolized by the body to generate heat.

　　However, it should be noted that experts pointed out that the principle of all sweeteners is to deceive the brain, and after the brain receives the sweet signal, it finds that the blood sugar has not risen, but will increase the craving for real sugar. For children, drinking too much beverages will affect appetite and thus affect physical growth and development. It can be seen that sugar-free beverages cannot be "drinked openly". If you really don't want to get fat, you have to "control your mouth".