Paris (AFP)
76% of French people say they will pay more attention to their health following the Covid-19 crisis: the National Cancer Institute takes the opportunity to launch screening (breast and colorectal cancer) and prevention campaigns against excess sun.
Before embarking on these prevention and screening operations, INCa wanted to probe the mindset of the adult population.
Results: 54% of those questioned declared "lacking information on the prevention of other diseases", the media space being exclusively dedicated to the health crisis, during confinement.
For 95%, "prevention is a very effective way to limit the risk of illness" and three-quarters (76%) would be ready to pay more attention to their health following the Covid-19 crisis.
The Institute is running a campaign targeting target audiences (50 to 74) for breast cancer and colorectal cancer screening to be done every 2 years, from June 22 to August 23 and from September 14 to November 14 on Facebook, for advertising, and on its own social networks; as well as continuously from June 22 to the end of January 2021, on 550 screens in 226 nursing homes across the country.
5.2 million women carried out screening (mammography) in 2018/2019, i.e. 49.3% of participation, and almost as many people (5 million men and women) carried out a test to be done at home for colorectal cancer (30.5% participation), according to the public health agency France.
On the occasion of the summer holidays, INCa in partnership with the Grand Mercredi site (supporting knowledge test) is aimed at grandparents so that they take care of their own skin and that of their grandchildren.
Because severe sunburn during childhood or adolescence increases the risk of developing skin cancer. Advices: avoid the sun between 12h and 16h, systematically protect children's skin, use cream on exposed body parts (index 50), T-shirt, glasses and hat.
Study carried out by BVA from April 24 to 28 with a representative sample of 1,000 people aged 18 and over.
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