With the hashtag #Backagirjas, Sofia Jannok urges others not to accept the hatred of Sami on social media, by talking about Sami in the workplace, kitchen table and social media - to get a change.
- We all have to take responsibility, especially people in society, those who decide, those who work on big media, the elected officials who say what they think everyone hears. They have to say "We do not accept this," Sofia Jannok tells Sameradion & SVT Sápmi.