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Football, Dal Pino's challenge: to transform the Serie A League into a media company


For the president, "our football must go back to being the most beautiful and most seen in the world" and to do so the Lega Serie A must be competitive on an international scale and become a content producer

Paolo Dal Pino, Lega Serie A president

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20 January 2020 "Accelerating the transformation of the Serie A into a competitive media company on an international scale" is one of the "beautiful challenges" accepted by the new president, Paolo Dal Pino, according to which "our football must return to be the most beautiful and most viewed in the world. "

And to do it, "we have to accelerate". becoming a media company, he added, that "does not mean directly to make a channel but to work as a content producer that distributes on alternative multi platforms that have nothing to do with normal television".

"We must be able to organize and structure ourselves to meet the consumption needs of our end users, with a product that is as attractive as possible from all points of view, such as the modernization of stadiums and internationalization," said the new president.

"I've already met some teams, I'm going to visit them all to understand everyone's needs. I see great attention towards football - he continued - with companies owned by foreign investors in the US and China. I found clubs that have a magnificent passion, who dedicate important resources. "

The assembly of the Lega Serie A at the headquarters in via Rosellini was the first under the chairmanship of Paolo Dal Pino, with all 20 companies present. On the agenda, the update on the issue of TV rights for the 2021-2024 three-year period, which is expected to be assigned in April. On the table, the proposal of the Spanish giant MediaPro, ready to invest 1.2 billion euros for the creation of a League channel. A proposal that has so far split the assembly, with the big names in the championship not entirely convinced of the actual feasibility of the project.

Source: rainews

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news 2020/04/10    

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