The national project for the visual media identity for the UAE has announced the continuity of open voting to choose the identity logo locally and globally until December 31, 2019, i.e. on the last day of this year, after the voting process for choosing the media media logo for the UAE has been achieved among the three designs presented on The public is setting a new world record, recording 7.2 million votes from around the world.

The UAE’s video media identity campaign recorded on social media unprecedented interactions and 370 million views to date, especially after the directive of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and His Highness Sheikh Mohammed bin Zayed Al Nahyan Abu Dhabi Crown Prince, Deputy Supreme Commander of the Armed Forces, is an open invitation through social media to audiences from all over the world to participate in choosing the visual media identity of the UAE.

On the national level, the media identity project registered a comprehensive interest at the level of individuals and institutions, and institutions of the governmental and private sectors participated extensively in the voting process, and the voting link was widely circulated through smart device applications and communication platforms with a remarkable participation by pioneers of social media from inside and outside the country, I invited them to the public to participate and vote for the Emirati media identity.

The campaign for voting for the UAE’s visual media identity will contribute to planting a tree somewhere in the world for every vote recorded, which means planting millions of trees and making a qualitative difference in protecting biodiversity and reforesting large areas in regions of the world, in order to reflect the devastating effects of climate change, and enable Communities most in need of farmers and the affected population, and absorb hundreds of thousands of tons of carbon dioxide, which causes global warming and warms the planet.

The vote, which has been opened internationally, continues from December 17, 2019 through the website of the visual media identity of the UAE until December 31 to choose the logo of the visual media identity of the UAE among three designs co-created by 49 Emirati and Emirati from various creative disciplines. As for the three designs put forward for the vote, it is the design of the «Emirates with Arabic script», “The Palm” and “Seven Lines”.

The emblem "Emirates in Arabic script" embodies the name of the Emirates, which has a special impact in the hearts of its citizens, residents of its land and its visitors who come to it from all over the world. This name, with remarkable presence Arab and international, is part of building its visual image in the world, with the civilizational components it represents and a value system that reflects its unique identity. This design embodies the aesthetics of Arabic calligraphy, which reflects originality, tradition, dream and hope. The font used in the design of the “Emirates with an Arabic script” is an innovative streamline that expresses communication, cohesion and unity. The font was inspired by the continuous calligraphy line that is characterized by the connection of its letters, so that it was developed to be very sloped while the space at the bottom of the letters is used as a link between the letters , In a movement that inspires nature and undulating the dunes and waves. The design of the wavy letters symbolizes the flowing sea wave movement and the sand dunes formations that adorn the golden Emirates desert, as if the sea and the desert embraced a harmonious formation that represents the geographic identity of the Emirates.

This design, in its smooth flow, smoothness, and flowing letters, is a symbol of the giving, coherent and coherent Emirates people, and it is a symbol of the continuous human and developmental movement in the Emirates, as a country that does not stop building and upgrading, and obstacles do not stand in its way, and its dictionary does not know the word impossible.

As for the emblem of the palm tree and its extended palm frond, it is part of the history of the Emirates and the good identity of the land that gives without limits, and the palm has always been linked to the environment and nature of the Emirates, and it is a tree that has a special place in the heart of Sheikh Zayed, and it is the most tree planted by the founding leader, the planting branch and watered it with his hand, and in return did not Sowing generosity on him and his people generously paid off. Its frond is the symbol of peace in all religions and beliefs, and the Emirates frond is the symbol of peace, security, generosity and endless giving. The palm tree in this logo was designed in a remarkable way by adopting the sandy color, the color of the earth and the desert, within a design that reflects the environment and heritage of the Emirates. The name "Emirates" is written in Arabic and English in black under the palm tree.

Since the dawn of history and the palm tree, man remained in the Emirates, withstood the wind, the thirst, and the thirst, and its height remained high, extended, as the determination of the Emirati leadership and its people, its branches embrace the sky as the aspiration of the sons and daughters of the Emirates, and its palm shades the land and its people. Today, the palm is still an integral part of the UAE's cultural and geographical identity, and vivid proof that together we can achieve the impossible.

Just as peoples like Japan, New Zealand and Canada chose their original planting as a slogan, the ringworm is a symbol of the Emirati identity, as it summarizes all the meanings of giving, pride, renewal and aspiration for the highest.

As for the slogan "the seven lines", it is seven lines that draw the map of the Emirates, closer to tall pillars, and firm foundations in its land, in a sign that indicates the height of vigor, the rise of the dream, and the acceleration of development. Seven pillars form the pillars of the united home, in appreciation of the seven leaders who united the dreams of the people under the banner of one flag of a united state, the state of their condition together. We can build ... together we can dream .. together we can be a country that the nations can boast of.

These vibrant pillars of national colors embody the aspirations and aspirations of the Emirates, leadership and people, to the future within an unending development movement, whose title is progress, excellence, creativity, innovation, leadership and ambition that has no ceiling. The pillars stand out in the emblem with the colors of the UAE flag black, green and red, while white forms the common heart that connects the bonds of these pillars, as the strings of different sizes and colors indicate the people who represent the different spectrums of society with their diverse backgrounds and cultures that enrich the fabric of Emirati life and enhance its attractive environment as a center of innovation and creativity And works.

Media identity project

The UAE's visual media identity project offers the world a distinct visual media identity that is a symbol of the UAE in various parts of the world, embodying its global identity and human values, and its positive influence in the region and the world. It also presents the success story of the UAE and its inspiring path to the countries and peoples of the world, and tells its story that resembles only itself in achievement, excellence, construction and participation.

Million share

The millionth participation comes less than two weeks after the vote was opened for audiences from everywhere around the world, to participate in choosing the design of the visual media identity for the UAE among the three options presented on its website, for a distinct visual media identity that narrates the inspiring success story of the UAE, and embodies its system The unique value of the world, and a milestone for it and its accomplishments during the next fifty years.

Vote globally

Opening the door to voting globally on the UAE's visual identity is a first for a project of this kind at the regional level, affirming the human dimensions and global values ​​that the UAE establishes as a successful global model for openness, tolerance and human interaction, and to share its inspiring experience with other peoples of the world.

The ten most voted countries

The top ten countries that voted to choose the design of the visual media identity came in the following order: the Emirates, India, the United States of America, Egypt, Saudi Arabia, Australia, Morocco, Canada, Algeria, and Tunisia.

The campaign has recorded 370 million views on social media so far.

Intensive participation at the state level of individuals and institutions in the governmental and private sectors.

Millions of trees will be planted equal to the total number of votes after the voting ends.

- Voting opened globally is an affirmation of the human dimension of the UAE's visible media identity.

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Designs on the table

To vote is «Emirates

In Arabic script, "and" the palm tree ",

And "the seven lines."