The media office of the Dubai government organized, in cooperation with the Emirates Diplomatic Academy, a workshop dedicated to members of the "Dubai Committee for External Communication" on the interest of the global media in news and topics related to Dubai and how to analyze their approach, at the conclusion of the activities and training programs listed on the committee's agenda for the year 2019, which focused on Informing the members of the committee of the latest means and mechanisms of strategic communication, and enabling them to get close to the best practices, experiences and successful experiences in the field of strategic communication.
The workshop focused on effective ways of clarifying facts, correcting some misconceptions and correcting inaccurate information, how to benefit from media diplomacy and various communication tools in dealing with issues related to the image of Dubai globally, and its relationship to legal frameworks and legislation in force in the Emirate of Dubai and the UAE in general, and how It is possible to overcome some situations that may confront communication officials or impede the performance of their tasks in communicating basic messages, and the importance of building a network of relationships that serve the government work system and support its goals.
The workshop included simulating the process of placing members of the committee in different situations with the aim of enhancing their abilities to think in a diplomatic manner during difficult discussions, with the pressures of such situations that require a lot of flexibility and quick intuition to deal with them efficiently. The workshop also included a review of many different situations and scenarios to study the media implications for the audience and recipients in various parts of the world, in addition to how to develop mechanisms to convey the facts transparently and reliably in order to close the door to any malicious messages and fabricated information.
The workshop was devoted as part of it to discussing key rules for the communication official to observe in his work, including the need to be familiar with the situation or issue under consideration in the communication process in all its aspects, and to go beyond what is apparent by analyzing the various related elements to reach a clear vision of what must be done to deal positively With this position or topic, as well as monitoring topics of global concern and working to maximize their positive returns.
The workshop aimed to enhance participants' abilities to think in a diplomatic manner.