The global open voting process for choosing the emblem of the media identity of the UAE has registered 1.5 million votes from 130 countries and 2000 cities so far, after three days have passed since the voting began, they participated from different parts of the world in the voting, which is still ongoing to choose one of the three options presented to present the state story Its values ​​and inspiring vision of the world in a distinct visual media identity for the coming years and decades.

The number of campaign views on social media has reached 50 million since its launch, while youth within the age group of 25 to 34 years have formed the highest participation group to date, at 33.5%, since voting was opened for participants from all over the world as of December 17, 2019 and across the site The electronic media identity for the UAE, to choose the emblem of the visual media identity for the UAE from among three slogans designed by 49 creative and creative people from the country and its seven emirates from various creative disciplines.

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and His Highness Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the Armed Forces, addressed an open invitation to the public through social media to participate from around the world In choosing the visual media identity of the UAE, as a meeting place for the world, a land of talents, a world trade center, a heritage and heritage platform, a gateway to the future, and a beacon of hope, in affirming the human and global dimension of the visual media identity of the UAE.

From the first day of the electronic voting launch, the project recorded a great local and global turnout, and witnessed a broad million public response through social media, expressing the importance of the visual media identity of the state to represent it during the coming years and decades.

The social media sites recorded positive comments of the participants on the three designs, and the features of each design in presenting the story of the UAE that inspires the world and its starting from its values ​​and history and its future foresight.

As for the ten countries that voted the most for choosing the design of the visual media identity, they are the Emirates, India, Egypt, Saudi Arabia, Algeria, Morocco, the United States of America, Jordan, Brazil, and Iraq, and the nationalities participating in the vote were distributed by 73% of the Arab nationalities and 27% of the rest Nationalities of the world.

A tree will be planted for every vote recorded in the voting process for the UAE's visual media identity, to contribute to combating desertification and protecting the environment, reversing the effects of climate change, reducing the carbon footprint and absorbing greenhouse gases, and empowering residents of societies that need support and support in a number of regions of the world, reflecting the eagerness of the UAE On the values ​​of giving, improving the quality of life, and saving the planet’s resources.

In addition to voting open to all through the website of the visual identity of the media, those who wish to vote in person can attend one of the eight centers distributed in various regions of the country in each of the Yas Mall in Abu Dhabi, the global village and City Walk in Dubai, City Center and stores in Sharjah, and City Ajman Center, Ras Al Khaimah City Center and Fujairah City Center.

Participants from the country and around the world can vote to choose one of three designs for the visual media identity of the UAE. Designed by the "49 Inspiring" creators and Emirati designers from all creative specialties. As for the three designs put to the vote, it is the design of the “Emirates in Arabic script”, or “Palm”, or “Seven Lines”.

The emblem "Emirates in Arabic script" embodies the name of the Emirates, which has a special impact in the hearts of its citizens, residents of its land and visitors who come to it from all parts of the world .. This name with remarkable presence, Arab and international, is part of building its visible image in the world, with its cultural and system components Values ​​that reflect their unique identity .. This design embodies the aesthetics of Arabic calligraphy, which reflects originality, heritage, dream and hope.

The font used in the design of the “Emirates with an Arabic script” is an innovative flowchart that expresses communication, cohesion and unity. The font was inspired by the continuous patch line, which is characterized by the connection of its letters, so that it was developed to be very sloped while the space at the bottom of the letters is used as a link between the letters, In a motion that suggests nature and undulating dunes and waves.

The design of the wavy letters symbolizes the flowing movement of the sea waves and the formations of sand dunes that decorate the golden Emirates desert, as if the sea and the desert embrace a harmonious formation that represents the geographic identity of the Emirates .. Humanitarian and continuous development in the Emirates, as a country that does not stop building and upgrading, and does not stand in the way of obstacles, and its dictionary does not know the word impossible.

As for the emblem of the palm tree and its extended palm frond, it is part of the history of the Emirates and the good identity of its land that gives without limits. The planting of him and his people has not generously yielded its fruits.

Palms are the symbol of peace in all religions and beliefs, and the palm frond is the symbol of peace, security, generosity and endless giving. The palm in this logo was designed in a remarkable way by adopting the sandy color, the color of the land and the desert, within a design that reflects the environment of the UAE and its heritage, and the name "Emirates" was written in Arabic And English in black below the palm.

As for the slogan of the “Seven Lines”, it is seven lines that draw the map of the Emirates, closer to tall pillars and firm foundations fixed in its land, in a sign indicating the height of vigor, the rise of the dream, and the acceleration of development. Seven pillars form the pillars of the united home, in appreciation of the seven leaders who united the dreams of the people under the banner of one flag of a united state, their mouths together we can build .. together we can dream .. together we can be a state that the nations boast of.

These vibrant pillars of national colors embody the aspirations and aspirations of the Emirates, leadership and people, for the future within an unending development movement, whose title is progress, excellence, creativity, innovation, leadership and ambition that has no ceiling.

The pillars are prominent in the emblem in the colors of the Emirates flag, black, green, and red, while white is the common heart that connects the bonds of these pillars.

The top ten voting countries:

■ Emirates.

■ India.

■ Egypt.

■ Saudi Arabia.

■ Algeria.

■ Morocco.

■ United States.

Jordan.

■ Brazil.

■ Iraq.

Filming the UAE march

The visual media identity project for the UAE, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and His Highness Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the Armed Forces, comes to design A visual media identity that is a symbol of the UAE, representing it in different parts of the world and consolidating its authentic identity, and its positive image regionally and internationally, and contributing to portraying the UAE march as an inspiring success story worth highlighting, and its participation with the countries and peoples of the world.

2000

A city around the world participated to choose one of three creative designs.

73%

Of the Arab voters and 27% of the various nationalities of the world.

The youth category, between 25 and 34 years old, is the most voted, with more than a third.