He has resigned and her image has been devalued since they were a couple. Will she still fill stadiums when she returns to the music?
The first images of Malú and Albert Rivera after he left politics
Albert Rivera's mother denies that Malú is pregnant: "We are not going to be grandparents"
This last year very exciting for singer Malú (37 years old). Everything that has happened to him is worthy of a movie starring ... say ... Salma Hayek: romantic, but with a very intense wild point.
Synopsis: Super successful Latin singer is injured on stage and must be operated urgently. Months before, he met at a party the most promising politician of the moment, aspiring to the presidency of the Government. They fall in love. She interrupts her career to recover and enjoy a procession that as soon as it transcends becomes the most persecuted romance of the year.
Like two fugitives, they live their love secretly in Portugal and from inside doors in a chaletazo of the periphery. Nor do they deny the evidence in Spain (the paparazzi are caught in hospitals and trying on makeup, little else) but they do not mention each other in public and if they ask him, in two electoral campaigns, he drains .
Both fear that their relationship hurts their careers. Something that finally happens. Although it will affect Malu more than Albert Rivera (39) despite what many believe.
If Rivera has suffered a blow in the last elections it has been for his misguided management, which has made him lose 47 seats. That is why he has resigned. Subjectivities aside , his courtship with Malú has not influenced the lousy result, according to the survey conducted by Toluna Insights for EL MUNDO last September. To the question of whether the couples of the candidates have an impact on the decision to vote, 85% of the respondents said no.
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The case of Malú versus Rivera is completely different. The diva is missing from the map coinciding with, in agreement, her ankle operation and ... the beginning of her courtship with Rivera. He is officially listening to songs for a future album. But we don't know anything about the artist Malú since he dated the former Citizen leader. He has only kept in touch with his audience through naive messages: Instagram masks, support for solidarity initiatives ... and greetings to those he always calls "My people".
However, its brand, the Malú brand, has been devalued . Paco de Lucía's niece, like any famous, has had a bad time getting wet politically. Although in your case it is sentimental. What if they disagree ideologically and have voted for another?
Malú loves Rivera and continues with him "against all odds", as the candidate said in reference to her in his farewell. His love is proof of grievances and moves forward at the cost of an image that is blurred at times. His data as a character falls, according to Santiago Mollinedo, director of Personality Media, a consultant that analyzes the image of potential celebrities being hired by companies for their advertising campaigns.
"Malú had a good springboard, with the support of Alejandro Sanz , his godfather," says Mollinedo. "Thanks to La Voz it became known by 92% of the population, who valued it positively at 60%. However, after the sentimental noise of these months, although it knows 94%, there is now 25% he suspends it for the first time. He has lost points in values such as Confidence, Model to follow and Set a trend. " Which will probably result in fewer advertising campaigns and less public in their concerts.
Now that Malú has been "meaning", he could hardly be hired again by brands such as L'Oréal, Danone or Supradyn , who paid him at least about 120,000 euros each for his ads, says a voice from the world of advertising. "When a famous person points out, the consumer feels disappointed: he passed Shakira showing off the culé flag or Messi with his repeated problems with the Treasury. Victims like this we have every year. 'You let me down, I punish you', in Spain we are like that. And that the brands know ", concludes Mollinedo.
In any case, Malú (whose supposed pregnancy has had to deny his mother, Pepi, besieged by the cameras) will always have his career. A race relaunched in 2012 thanks to La Voz (he spent five seasons on Telecinco, La Voz kids included), the talent show where he earned about 25,000 euros per episode , says a direct source. "Malú owes a lot to that program." He humanized his image and along with his talent and an impeccable artistic direction managed by Sony, made him fill stadiums, such as the Wizink Center in Madrid two consecutive days last year. Eye, that in Spotify still has more than two million monthly listeners.
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