Dubai Police has announced a package of incentives including in-kind rewards, 50% discount on booking fees, 50% black points and the awarding of white points in return for signing a document pledging to abide by traffic laws, including a number of items, as part of its annual campaign A strategy adopted by the Commander-in-Chief of Dubai Police, Major General Abdullah Khalifa Al Marri, is based on strengthening partnership with community members in various police initiatives.

Colonel Juma Bin Suwaidan, Acting Director General of Traffic, said that the last round of the campaign, which started with the first school day and achieved remarkable results, did not record a single traffic death during the day, and the index of minor accidents decreased by 50% by four accidents, and six cars Affected vs. 15 on the first school day of 2017.

In detail, the Dubai Police General Headquarters launched for the second year in a row the "Day Without Accidents" campaign, aiming to educate the community on traffic safety procedures and achieve zero traffic deaths by the start of the school year on September 2nd. Bin Suwaidan said that the 'Day without Accidents' campaign relied on involving members of the community through a pledge in a 'pledge document' to abide by traffic laws, and to fasten the seat belt while driving, and to adhere to the speed limit, leaving a safe distance between vehicles, and not to use the phone while Leadership and giving pedestrians their right to cross, pointing out that the response by members of the community was a motivation for the continuation of the following year, signed by the pledge about one million people of different nationalities, and also received a great response through social networks.

He added that the results were promising in practice linked to the accidents index and the decrease in the number of deaths, which is the main objective of Dubai Police, pointing out that the choice of the first school day aims mainly to raise public awareness of the importance of attention while driving in school areas to protect the lives of students, and not to rush in light of crowds Which is associated with school attendance.

Bin Suwaidan pointed out that Dubai Police has adopted a marketing mechanism for the campaign, which includes social networking sites, media, advertising and platforms planned in the specified places in cooperation with partners and third parties participating from government departments, private institutions and commercial centers, calling on individuals to register on the website dedicated to the campaign « No Accidents ”on the official website of Dubai Police, which contains a“ pledge document ”for drivers and community members.

For his part, Director of Security Information Department in Dubai Police, Colonel Faisal Issa Al Qasim, said that Dubai Police has seen an active participation in the last session not only within the country but also from outside, such as the United States of America, the United Kingdom, India, Pakistan, the Philippines, and many Arab countries, What confirms its success and achievement of its goals.

Competitions for the best participation

Colonel Faisal Issa Al Qasim, Director of Dubai Police Security Media Department, has announced a contest entitled “DP_challenge” via the social media network “Instagram” for the best image and awareness video that serves the objectives of the campaign, as part of encouraging various segments of the community to participate in the campaign.

He pointed out that participation in the contest is done through the personal account of the contestant in «Instagram» on the tag, and the competition includes a set of conditions that the contestants must adhere to, such as the innovative idea in the submission of the work participant to reflect the objectives of the campaign, and the duration of the video should not exceed 90 seconds Not less than 20 seconds, and the participating images should be of high quality and accuracy, adhere to public morals and laws, and not violate the privacy of others.

He said that the winners of the top three works in each category will receive valuable prizes, pointing out that the participants are subject to the evaluation of a committee by the media team in the Department of Security Media, which ensures the highest standards of credibility and transparency in the evaluation of the participating works.

Colonel Juma Bin Suwaidan:

• The response of members of the community was the motivation for the continuation of the campaign for the second year on the following.

Colonel Faisal Al Qasem:

• Dubai Police has seen active participation in the last session inside and outside the UAE.