The operator on the eve of the Day of Defender of the Fatherland analyzed the change in consumer behavior of Russians in the main segments of trade associated with the preparation for the holiday.
This year the average bill for the purchase of electronics and gadgets amounted to 7230 - 7260 rubles, which is 5% more than last year.
The number of such purchases for the year increased by 37%. The greatest demand is for wireless headphones, gaming consoles and smartphones.
The average bill for the purchase of clothing amounted to 3120 - 3150 rubles, which is 5% more than last year.
Most pants are jeans and sweaters. The number of purchases over the year increased by 11%.
In the category of "car repair and spare parts" the average bill increased by 27%, reaching 5520 - 5550 rubles. They also buy hunting and fishing accessories, ammunition and overalls. The average check grew by 3% (2580 - 2600 rubles).
The number of purchases in the “restaurants and bars” segment has practically not changed over the year. The average check in them was 6% more than last year (1240 - 1260 rubles). More often buy coffee, salads, beer drinks.
Dmitry Batyushenkov, director of product management at Platform OFD, believes that this year, on Defender of the Fatherland Day, men will receive more gadgets and clothes.
“This year, we see that when buying gifts, customers increasingly focus on“ practical ”product categories. In particular, this time, men are likely to be presented with more gadgets, as well as items of clothing and footwear, ”he explains.
Earlier, the most popular products in Russia were announced this winter.