The Dubai Press Club (DCCI) has announced the agenda of the 18th edition of the Arab Media Forum, which will be held under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, on 27-28 March at the Dubai World Trade Center. About 3000 leaders of Arab and international media organizations, prominent writers, thinkers, intellectuals, academics and those interested in the media industry, among the largest annual gathering of its kind in the Arab region, where Arab media experts discuss the reality of the media and explore the features of its future.

The forum, which will be held this year under the theme "Arab Media, Reality and the Future", highlights the reality of the Arab media, its impact on the current Arab and international situation, and discusses its impact on the most important issues on the Arab arena and how to enhance its positive contribution to a better future. To the Arab world, through credibility, and adherence to the media ethics and professional principles, which depends on the essence of neutrality and objectivity, especially in relation to the discussion of the topics most in contact with Arab communities, and the extent of expression of aspirations and aspirations for a better tomorrow.

In addition to discussing the reality of the media in the region, this session of the forum will review the best successful international experiences in the development and modernization of the media, and introduce the most important modern technologies that will contribute to the development of the image of the Arab media during the next stage, the most important media transformations in the world, The media system and industry, and the impact on the style and behavior of the recipient, and the extent of its interaction with the media in the future.

The President of the Dubai Press Club, Chairperson of the Organizing Committee of the Arab Media Forum, Mona Ghanim Al Marri, stressed that this session of the forum will come within two parallel tracks. The first is to see what the Arab media scene is witnessing in terms of social, cultural and economic changes, With issues that meet the aspirations and aspirations of the Arab community, which will try to guests of the forum of experts and specialists to discuss topics and addresses of the Forum.

She explained that the second track, which will include the discussions of the current session of the forum, is to determine the extent to which the Arab media, with its various tributaries, can keep abreast of the development of the media industry at the global level and employ the latest technologies of the Fourth Industrial Revolution to the level of performance expected by the Arab recipient .

She pointed out that the dialogue will address the requirements of media development in the region to prepare well for the future, including the need to qualify the Arab media cadres professionally qualified to be able to employ the data of the age in the service of the media message, within the control of ethics profession, which in turn need to review, In many cases, the situation in which they had been affected continued to be disturbed.

The Forum will be hosted by the Chairman of the Board of Directors of the French Press Agency, Fabrice Ferris, the keynote speaker at the opening session, highlighting the position of international news agencies on the issue of spreading false or misleading news and mechanisms to control this phenomenon.

The forum will be attended by: Ali bin Mohammed Al Rumaihi, Minister of Information Affairs in Bahrain, and President of the Egyptian National Information Authority Hussein Zain, to discuss the most prominent features of the Arab media scene at present, in the light of the region and the world going through it. Changes that cast a shadow over the media industry have had an impact.

The sessions will be attended by a group of media professionals. The sessions will be entitled "The Reality of the Arab Media", "The Speech of Hatred", "The Speech of Incitement", "Arab Press in a Western Perspective", "The Future of Voice Broadcasting" Fifth generation, "" media and politics, integration or competition, "" the future of newspapers, "and" the future of television. "

The forum's organizing committee is keen to host inspiring storytellers. This session is hosted by Jana Jihad, known as the world's youngest reporter.

Sessions 20 minutes

During this session, the forum will continue to discuss media issues and challenges from multiple perspectives, through 20-minute sessions, which will host many media experts and inspirational experimenters, who have been carefully selected to share their experiences with the audience, to take advantage of them at the professional level. The sessions have different addresses, to ensure that the greatest number of topics are discussed.

Digital version of future media

For the first time in the Arab region, the forum will present the digital version of the media by Mustafa Al Agha on MBC channel, during the "Future Media" session, which will highlight the experiences of artificial intelligence and study its sustainability and development. Experts expect these technologies to change the face of industry. media.