China News Service, March 28. According to the website of the State Sports General Administration, the General Administration of Sports Office, the General Office of the Ministry of Commerce, and the General Office of the Ministry of Culture and Tourism recently issued guidelines on carrying out the activities of "bringing sports events into scenic spots, neighborhoods, and business districts" notify.
In order to fully implement the spirit of the 20th National Congress of the Communist Party of China and the spirit of the Central Economic Work Conference, implement the key tasks of the "Government Work Report", focus on expanding domestic demand, and actively cultivate new consumption growth points such as entertainment and tourism, sports events, and domestic "trendy products", Combined with the "Year of Consumption Promotion" activities, create a number of well-known and influential event brands, give full play to the comprehensive benefits of sports events, further promote the in-depth integrated development of sports, business, and cultural tourism, and fully release consumption potential, the General Administration of Sports and the Ministry of Commerce , the Ministry of Culture and Tourism decided to launch the campaign of "bringing sports events into scenic spots, neighborhoods and business districts".
The notice pointed out that the main tasks of the activity are: the relevant sports event management center of the General Administration of Sport, relevant national sports social organizations, and local sports, business, culture and tourism departments should adjust measures to local conditions, time conditions, needs, and combine the characteristics of sports events. The venues for sports events have been expanded from stadiums to qualified scenic spots, resorts, sports parks, commercial centers, pedestrian streets and other areas. We will promote the improvement of supporting facilities, improve service levels, strengthen safety management, cultivate event brands, and bring events to the world. The incoming "flow" is converted into economic "increment", contributing to the continued expansion of consumption in sports, trade circulation, culture and tourism.
According to the notice, the activity content includes the following four aspects:
(1) Strengthen coordination and linkage. Encourage local sports, business, culture and tourism departments to strengthen communication and close collaboration, conduct research, find out the basics, understand the conditions for hosting competitions and people's needs in scenic spots, neighborhoods, and business districts, and choose events and activities that are popular with local people and have high participation. Negotiate to determine the scale, location, time, method, etc. of the event, formulate specific plans, establish a work list, mobilize the enthusiasm and initiative of all parties, and form a good situation of co-hosting and win-win. The relevant sports event management centers of the General Administration of Sport and relevant national sports social organizations must be based on actual conditions and list out specific sports and event activities that can participate in the "sports events enter scenic spots, enter neighborhoods, and enter business districts" activities to strengthen the event Enablement and resource import.
(2) Improve supporting facilities. Local sports, business, culture and tourism departments should promote relevant scenic spots, neighborhoods and business districts to integrate the characteristics and requirements of planned events and activities, make up for shortcomings, build temporary or permanent sports and supporting facilities according to local conditions, and improve various services. level, give full play to the radiation, diversion and driving effects of sports events, promote the deep integration of sports, business circulation, culture, tourism and other industries, and further stimulate the vitality of scenic spots, neighborhoods and business districts.
(3) Guide and promote consumption. Sports, business, culture and tourism departments in various regions should focus on "strength", encourage and support the introduction of first-class international and domestic sports event operating companies, improve the professionalism and viewing of events, and provide supporting facilities for mass participation in event activities and related consumption. services to better leverage the traffic-draining role of events; we must focus on "benefit", coordinate local government functional departments and various merchants in scenic spots, neighborhoods, and business districts to launch a series of measures to benefit the people during the events; we must seek to "New" encourages sports, business, culture and tourism-related enterprises and associations to innovate based on the content of events and activities, design and develop new and creative integrated products, and create a rich and dynamic new immersive and experiential integrated consumption scene. , continuously expand the consumption chain and fully unleash consumption potential.
(4) Carry out statistical monitoring. Sports, commerce, culture and tourism departments in various regions must work with relevant departments to strengthen data statistics and monitoring. After events are held in scenic spots, neighborhoods and business districts, they must promptly count the effects of events on passenger flow and consumption, strengthen analysis and research, and provide Provide a basis for better carrying out "sports events into scenic spots, neighborhoods and business districts".