The trapped Shuzang player: Lost his savings and got into debt, the programmer delivered food to repay the loan

The trapped Shuzo player

I lost my savings, got into debt, and threw a bunch of pictures into my hands.

　　Parents’ savings of 500,000 turned into electronic waste

　　31-year-old programmer delivers food to repay online loan

　　When he was most embarrassed, Zhang Hui borrowed all the loan software and credit cards. He also used up all the 160,000 Alipay loan limit. What really overwhelmed Zhang Hui was a "secret" that he couldn't tell: Within a year, all his parents' savings of 500,000 yuan were turned into a pile of worthless pictures on a digital collection platform.

　　This is the savings that Zhang Hui's parents have saved for many years. My mother in the countryside did not dare to put money in mobile banking, thinking that it would be safe in his hands. Zhang Hui is 31 years old. He works as a "code farmer" in Beijing and has been living in Beijing for 12 years. On a data storage platform called "Eighteen", the entire family's savings of 500,000 yuan for two generations were wiped out, and they still owed hundreds of thousands of foreign debts. This money is equivalent to 50 months' salary of Zhang Hui. "Digital collections have become a speculative game of beating the drum and passing the flowers, and it depends on who can run faster." The sudden wealth and sudden plunge have severely damaged the players' view of money.

　　Shuzang platform establishes secondary trading channels

　　Give space for hype

　　Zhang Hui’s first contact with the Shiba Shuzang platform was in October 2022. I heard from colleagues that Bai Song, the founder of Shiba Shuzang, used to be the head of operations of IBOX, a platform for tens of millions of digital treasures. He has outstanding abilities, and the Shiba Shuzang he manages is definitely no different.

　　Abroad, digital collections are called NFTs, which are non-fungible tokens. Overseas markets usually support secondary market transactions and have strong financial attributes. In 2021, the NFT concept will enter the country, and Internet giants such as Alibaba and Tencent will launch trading platforms such as Whale Explorer and Magic Core. Due to strict supervision, Whale Explorer, Magic Core, etc. have de-financialized, focusing on the concept of "digital collections" to avoid building a secondary market. In comparison, a new batch of digital collection trading platforms represented by Only Art, iBox, and Shiba have established secondary trading channels and even directly extracted transaction fees from them. This model provides room for speculation.

　　Shiba Shuzang is a product of Beijing Shenyuan Culture Technology Co., Ltd. Tianyancha shows that the company was established in April 2022, with the legal representative Li Guozhi and 2 insured employees. After the equity penetration, the actual controller is Jiyi Enterprise Management (Hangzhou) Partnership, with Bo Song holding 55% of the shares.

　　Take you to experience a game of drumming and passing flowers

　　2022 is a year of rapid development for digital collection platforms, with thousands of platforms emerging in China. Different from cumbersome financial transaction operations, players can directly buy and sell virtual images on the platform by registering an account, verifying their mobile phone number, and then binding their bank card.

　　Enter:

　　Once the picture is purchased, it will double overnight. "Money comes so easily."

　　In Shiba Shuzang, the first collection Zhang Hui bought was a Picasso picture. This picture qualified him for airdrops and priority purchases. For another 100 yuan, he could get the second Picasso picture at a low price. When the picture reached 10,000, Zhang Hui thought it was a high point and decided to sell.

　　In the transaction process, the Shuzang platform has two channels: "first release" and "consignment". The first release is mostly issued by the platform in conjunction with various IP copyright owners. The price is low and the quantity is limited. It is airdropped to users and most people cannot grab it. arrive. Consignment is a secondary trading market between buyers, where users can sell or buy by themselves. For each transaction in the secondary market, the platform charges a comprehensive service fee of 4% to 5%.

　　Three or four days later, this picture was sold for 15,000 yuan. A sense of shock hit Zhang Hui. He was annoyed that he sold too early and made a total of five thousand less.

　　"My opportunity has finally come." Zhang Hui held the fantasy. He then began buying virtual images in large quantities.

　　"Betting" - Zhang Hui described his gambler's mentality at the time: as long as you buy a low-priced picture, it is equivalent to finding a treasure, and just wait for the platform to do something about it. "For example, if I buy 20 low-priced pictures, I bet that if 10 of the 20 pictures are included in the event, I will make money and then sell the rest."

　　"As soon as the picture is bought, it doubles overnight, even doubling in units of tens of thousands. The money comes too easily, and it comes without any basis." The intensive soaring has created a "everywhere is full of money" for Zhang Hui and other Shuzang players. gold” illusion.

　　inflection point:

　　Cut in half gameplay to intervene in price

　　“Many players’ money evaporated directly”

　　Tan Yisheng, born in 1997, is a construction estimator in Guangzhou. At the end of September 2022, he entered the Shiba Shuzang game. The most expensive picture Tan Yisheng has ever bought costs 30,000 yuan, and the cheapest Arhat picture costs 50 or 60 yuan. On the eve of the World Cup in Qatar, his income reached its highest point, and the 100,000 he invested turned into 300,000 in two months.

　　After two months of "gold rush", the turning point arrived. At the end of November 2022, Shiba Shuzang will launch a new activity during the World Cup. A certain number of "Football Baby" collections will be distributed according to the designated collections held. Each team picture corresponds to an odd or even number. Players can place bets by purchasing. If the team with an odd number wins, the collection of the losing team with an even number is destroyed. "This is a turning point. Starting from this wave of activity, many players' money has directly evaporated."

　　Intervening in prices through activities is a method used by many Shuzang platforms to speculate on the secondary trading market. Many players generally report that whether the price of a picture increases depends entirely on whether the platform conducts activities for a certain picture.

　　Zhang Hui also noticed something was wrong with this half-cut play, but decided to continue buying. As soon as his salary was paid every month, he invested all his money into it, and even tried to find ways to get money from other places. At the end of 2022, Zhang Hui had lost more than 200,000, and his only idea was to make back the losses. At this time, the platform showed that the collection had been sold for 185,000 yuan, and the market value of the entire platform was 1.448 billion yuan.

　　Deep:

　　Join the picture "consensus group"

　　"Everyone has illusions"

　　In June last year, Shiba Shuzang entered the 2.0 era, and all virtual pictures were uniformly replaced with small pictures of "Mountain Wai Qing Shan Lou Wai Lou" in proportion to the amount of money. There were more than 8 million pictures, which was equivalent to a full reopening. "Another burst of enthusiasm, A picture started to be sold from a few hundred yuan to tens of thousands." Tan Yisheng recalled that in August of the same year, the platform entered the so-called 3.0 era, setting up different areas and playing in communities. "After playing in the Westward Journey area, there was no profit and no one bought it. , and then change the scene to the martial arts area. Start speculating with a few pictures, there will always be profits, and people will always keep buying."

　　Each picture may have a "consensus group". In the group, you can know how high everyone's expectations are for the picture, and then decide whether to buy or sell. "It's like walking on thin ice when playing alone, but the joy of the chat group dispelled this tension, and everyone agreed that the platform will continue to take off." Mo Wei said.

　　Mo Wei is in his early 30s and works in the automotive mechanical engineering industry in Shanghai. In addition to Shiba Shuzang, he has gone through several platforms (i.e. Shuzang platforms) and lurked in dozens of chat groups. The initial price of a new 18-year-old picture was 198 yuan. Immediately there was "insider information" in the group saying, "This picture will go up tomorrow!" Mo Wei followed up and bought one, and the price increased by 800 yuan the next day.

　　When there is a big drop, so-called "big players" will be pulled into the consensus group to share their experiences and instill the logic of long-term holdings into players such as Mo Wei - "it's just a temporary big drop", "you have to make friends with time" and "people who believe in time" Strength, meet at the top" "The later you sell, the more you earn." In order to stabilize players, "big players" will also share how big their plates are and how much money they have invested. "Follow the logic of the big players and you will never lose money."

　　Mo Wei feels that in group chats, people with the same disease will temporarily forget the pain, "When I compare it, it feels better. Everyone has the illusion that it (price) will rise later, right?"

　　Crash:

　　From tens of thousands to hundreds

　　"It depends on who can run faster"

　　"Digital collections have become a speculative game of beating the drum and passing the flowers, and it depends on who can run faster." An industry insider said that many digital collection platforms are sold in "rat warehouses", that is, the platforms issue and buy by themselves, and continue to raise prices at high prices. The market will rise, and occasionally provide some "benefits" to players to attract more funds, resulting in hot trading, and finally the secondary market will be harvested or run away.

　　Mo Wei is not a greedy person. Sometimes the pictures he buys on the same day as Shiba Shuzang are sold the next day. He followed the "insider information" and bought a few more tickets, earning more than 3,000 yuan. At the peak, Mo Wei bought a picture for 20,000 yuan and sold it for 30,000 to 40,000 yuan. "My mentality became inflated. I could earn 10,000 yuan a day. My mind has become unclear."

　　Mo Wei witnessed with his own eyes that at the highest point, a picture was sold for 80,000, and then began to collapse in a few days. Although he ran faster than others, he still lost hundreds of thousands. Today, he still has a few pictures that cost RMB 10,000 to RMB 20,000. According to the current market price, they can only be sold for a few hundred yuan. He wasn't going to sell it, he just kept it there to remind himself.

　　Suddenly getting rich, and then plummeting in an instant, severely damaged the players' view of money. Before Zhang Hui became a programmer, he worked as a chef in Beijing with a monthly salary of less than 6,000 yuan. After completing a training class in 2016, he switched careers and became a programmer. The money he earned was used to pay off the training class loans for several years, and he lived in poverty. He had only had extra money since the year before last, and he didn't expect to plunge into digital collections.

　　Before he lost money, Zhang Hui was immersed in the dream of getting rich suddenly and watched the money in his collection double several times. At that time, he despised the small money he earned from delivering food. In July last year, the debt-ridden Zhang Hui registered Meituan Crowdsourcing and ran Sam's Supermarket, delivering food on weekends and working on weekdays, basically all year round. “Now I basically don’t wear anything if I can, and I eat less if I can.”

　　Like Zhang Hui, Tan Yisheng failed to "run away" in the end. The 500,000 demolition money given by his family turned into a pile of worthless electronic pictures, but in real life, he still had 150,000 online loans waiting for him. return. In August last year, Tan Yisheng couldn't sell any of his units, couldn't repay his loans, and received calls every day to demand loans. He thought about committing suicide, but was finally persuaded by his family.

　　The actual controller was included in the directory of abnormal business operations

　　Platform legal affairs: “We just charge a handling fee”

　　In October last year, Jiyi Enterprise, the actual controller of Shiba Shuzang, was listed on the list of abnormal operations by the Market Supervision Bureau of Yuhang District, Hangzhou City due to the inability to contact its registered residence or business premises. In the past year, Mo Wei, Zhang Hui and others rushed to the registration place and actual office location of Shiba Shuzang's company in Beijing many times, but no relevant staff of Shiba Shuzang were found. They called the police many times, "The police said it was just a suspected fraud and there was no conclusive evidence."

　　Li, the legal counsel of Shiba Shuzang, told reporters that the platform mainly operates the consignment area market. Most of the collections in the first market are airdropped to users, allowing users to trade in the consignment area market (secondary market). Collections in the consignment area are priced independently by users, and transaction funds are directly deposited into the user's account. If not entered into the platform, "we will charge a handling fee."

　　Li said that the current laws and regulations in the digital collection industry are lagging behind, and the company has tried its best to introduce some compliance measures, such as limiting the minimum age to 21 years old and limiting the maximum price of collections to prevent speculation. Li said that the platform also has risk warnings. "He (the user) continues to play even though he knows there are risks. We can't control it. We can only give reminders to fulfill our compliance obligations."

　　Recently, Mo Wei met another young man who lost everything in Shiba Shuzang. His debt of more than 1 million yuan was still unpaid. He even asked Mo Wei to continue "shooting bullets" this year. "He said he had made 90,000 yuan," he said. , I’m about to win back, and I want to drag us into the game together again.”