"Both of my parents are dead, so I can only drop out of school to take care of my younger siblings at home, and eat potatoes every day..." Since 2018, a young girl named "Liangshan Mengyang" has quickly become popular on the Internet, and her "tragic experience" once moved people. attracted many netizens.

　　After becoming popular, "Liangshan Mengyang" began to live broadcast frequently to sell goods, and in just a few years he became an Internet celebrity with 3.86 million fans.

At the same time, some netizens questioned that the videos she posted were staged and were packaged and produced by a special team. She usually visited high-end places, wore famous watches and expensive clothes.

In response, she once responded, "There is no team and no money."

　　However, some netizens visited the hometown of "Liangshan Mengyang" and found that her parents are still alive and the adobe house in the video was also staged.

It was not until May 2023 that the Liangshan Public Security Bureau investigated the false propaganda of Internet celebrities such as "Liangshan Mengyang" and "Liangshan Aze", and the truth behind it and the gray industrial chain emerged...

　　Popular/

　　Selling miserably to create a "poor girl" character moved netizens and gained 3.8 million fans

　　"Liangshan Mengyang", who is only in his 20s, is one of the earliest Internet celebrities in Daliangshan, Sichuan. He once had 3.86 million fans on a short video platform and became a popular Internet celebrity anchor.

　　Looking back at the popularity of "Liangshan Mengyang", it started around 2018.

In the early days of her popularity, she relied on "selling misery" to create a tragic character, and won the sympathy of netizens with "visual poverty".

In more than 500 videos released, she lives in a dilapidated adobe house, has dark skin, is thin, wears tattered clothes, and either goes up the mountain to chop firewood or works in the fields...

　　The reporter noticed that in a video, "Liangshan Mengyang" once said that both his parents died and he had to drop out of school to take care of his younger siblings at home. They lived on potatoes.

Due to financial constraints, she earned some extra income by shooting short videos... She cried and complained about her "tragic life experience" in the live broadcast room more than once, which moved countless netizens.

With the image of a "lonely girl in the mountains", "Liangshan Mengyang" instantly moved many netizens and quickly became popular and attracted a large number of fans.

Later, she embarked on the road of live streaming.

　　However, after it became popular, some netizens also exposed that the video of "Liangshan Mengyang" was staged for sex. After being broadcast, he went to high-end places, wore famous watches, and expensive clothes, etc., which aroused doubts.

In response to this, "Liangshan Mengyang" once responded in the video: "I have never been miserable. The live broadcast is my true self and there is no team. How can I, a little girl, be rich..."

　　At the end of 2019, a netizen named "Sanbao" paid attention to "Liangshan Mengyang", saw her story and expressed deep sympathy for her, and made a donation to her.

　　In 2020, "Sambo" visited Jiqu Village, Bier Town, Zhaojue County, the hometown of "Liangshan Mengyang" and found that her parents are still alive and her family lives in a government-built resettlement house. The so-called adobe house is completely staged. .

"The place where the video was shot is actually where local farmers raise cattle and sheep." A villager told reporters that "Liangshan Mengyang" did not read much and had gone to work in other provinces before returning to the village to shoot short videos.

"In the beginning, I mainly took pictures of scenery or cattle and sheep, and it wasn't that popular until I met a boss and became a big internet celebrity."

　　Through interviews, "Sambo" felt cheated.

She said that she had reported the misfortune of "Liangshan Mengyang"'s auction and the false persona created by the team, but was surrounded by "Liangshan Mengyang" and others.

Later, she exposed her scam online and was attacked by some Internet trolls. "Liangshan Mengyang" even asked her to apologize during a live broadcast.

　　the truth/

　　Law enforcement officers interviewed many times and were investigated for suspected false propaganda.

　　The reporter learned from interviews that the living conditions of "Liangshan Mengyang" shown in short videos and live broadcasts have long attracted great attention from Zhaojue local government departments.

Investigation by law enforcement officers from relevant departments found that her family had enjoyed various preferential treatment policies provided by government departments many years ago, and their living conditions had been greatly improved.

　　"In fact, all the protection their family deserves is guaranteed, and their family's economic conditions are good." After on-site investigation, law enforcement officers discovered that the hut where "Liangshan Mengyang" lived in the short video was actually a long-abandoned house in the village. farmhouse.

Every time during the live broadcast, Meng Yang would put on shabby clothes and then deliberately dress herself up to be unkempt, mainly to make consumers believe that she has a heavy burden in life.

　　In this regard, law enforcement officers from the relevant departments in Liangshan Prefecture have interviewed "Liangshan Mengyang" many times and asked him to stop posing for photos, but with poor results.

"She expressed her willingness to make changes at the time, but over the course of a long period of time, her shooting style remained this way, and she gradually accumulated a large number of fans, causing many netizens to mistakenly believe that Liangshan was what she showed in her videos."

　　In addition to deliberately selling the products miserably, law enforcement officers also investigated and found that there were also serious problems with the products such as snow swallows and safflowers sold by "Liangshan Mengyang" in the live broadcast room.

Snow swallows are mainly produced in Yunnan and Myanmar, safflowers are mainly produced in Iran, and Liangshan is not the place of origin.

However, she claimed that these products were special agricultural products from Daliang Mountain, which she had purchased from the villagers through hard work.

　　In May 2023, the Liangshan market supervision department launched an investigation into the behavior of Internet celebrities such as "Liangshan Mengyang" selling foreign goods under the Liangshan banner.

Because it was suspected of falsely promoting the place of origin and constituting a crime, the case was transferred to the public security organs for further investigation.

　　After receiving the clues, the Liangshan Public Security Bureau attached great importance to it and quickly set up a task force to conduct an investigation. It was discovered that the Internet celebrities "Liangshan Mengyang" and "Liangshan Aze" had falsely promoted during the live broadcast of goods. The amount involved was huge and they were suspected of crimes.

As of the time of the incident, the "Liangshan Mengyang" video account had more than 3.86 million fans, and the "Liangshan Aze" video account had more than 500,000 fans.

　　According to police investigation, the products sold by "Liangshan Mengyang" in the live broadcast room were actually bought at low prices from a wholesale market in Chengdu, Sichuan, and some were even counterfeit products.

On June 12, 2023, after obtaining conclusive evidence, Liangshan police took coercive measures against "Liangshan Mengyang" in accordance with the law.

　　Reveal/

　　Behind the scenes, MCN company staged photos to incubate Internet celebrities and illegally made profits exceeding 10 million

　　With the in-depth investigation of the local police, a gray industrial chain of counterfeiting and counterfeiting has emerged, from front-end creation of characters and incubation of internet celebrities, to mid-end content compilation, plot shooting, e-commerce operations, to back-end supply of agricultural products, and monetization of traffic. Out of the water.

　　Further investigation by the police handling the case found that in March 2021, "Liangshan Mengyang" signed a contract to become an online anchor under a media company in Chengdu. The person in charge of the company was Tang from Pujiang County, Sichuan Province.

Immediately, the police conducted verification on the company’s operating personnel.

On June 24, 2023, Tang was arrested by the police. The police found a large number of unsold agricultural products and packaging boxes in the warehouse he rented. Many of the packaging boxes had words such as "Meng Yang Selection" written on them.

　　The Zhaojue County Public Security Bureau filed a case and found out: Since 2021, Tang Mou, the head of a Chengdu Cultural Media Co., Ltd. (MCN organization), and others have used scripts, staged shots, etc. to incubate "Internet celebrities" with millions of fans on the short video platform Axi (Meng Yang, Liangshan, female, 21 years old) and Ah De (Aze, Liangshan, male, 21 years old).

　　The policeman handling the case told reporters that Tang and others registered a company, hired Guo and others, opened and operated stores online, and reached cooperation with "Liangshan Mengyang" and "Liangshan Aze".

Since March 2021, the gang has purchased agricultural products such as snow swallows, safflowers, fritillaries, and morels at low prices from Chengdu, Kunming and other places, under the banners of "Liangshan local specialties", "helping farmers" and "original ecology" Sales via live webcast.

　　During this period, Tang, together with Li, Guo and others, hired Internet trolls to increase fans and attract traffic on social platforms, control reviews, create the illusion of hot sales and grab orders in the live broadcast room, and live broadcast fake Daliangshan original ecological farmers. Special products, inducing consumers to buy, sales exceeded 30 million yuan, and illegal profits exceeded 10 million yuan.

　　On March 18, the reporter learned from the interview that the Zhaojue County People's Court recently pronounced the first instance verdict on the "Liangshan Mengyang" and "Liangshan Aze" cases. A total of 8 people were sentenced for false advertising.

Among them, company leader Tang Mou was sentenced to 1 year and 2 months in prison and fined 100,000 yuan; Internet celebrity Asi (Liangshan Mengyang) was sentenced to 11 months in prison and fined 80,000 yuan; Internet celebrity Axi was sentenced to 11 months in prison and fined 80,000 yuan; (Liangshan Aze) was sentenced to 9 months in prison and fined 40,000 yuan; Li, Guo, and Lin were sentenced to 9 months to 1 year and fined 20,000 to 80,000 yuan. .

All illegal gains of the above persons will be confiscated.

　　According to the relevant departments of Liangshan Prefecture, in 2023, Liangshan launched a special campaign to strictly rectify self-media chaos and dealt with 457 illegal accounts, including 75 accounts related to "false aid to farmers", and permanently closed "Liangshan Mengyang" and "Zhao Ling'er" There are 15 accounts such as "Qubu", including 5 accounts with more than 2 million fans.

　　Chengdu Commercial Daily-Red Star News reporter Jiang Long