Sincerely impressing Generation Z, domestic dramas have become their favorite——
Over 80% of Gen Z are optimistic about domestic film and television dramas
"In the play, the protagonist brought his lover from the countryside to the city for a birth check. It was not easy to come to the city, so he went to the photo studio to take pictures. After the photo was taken, the protagonist bought the lover a white rabbit toffee. They were at the entrance of the photo studio. It’s very sweet to eat toffee while looking at the photos.” Huang Peiming, who studied at a college in Jiangxi, was very familiar with many details in the recently broadcast "Dajiang Dahe 2". The unexpected plot triggered her sigh: "Big White Rabbit Is toffee really that sweet?"
Choosing the "My Favorite" Chinese-language film for 2020 has made Li Chun of Jiangxi Normal University difficult.
"The Hidden Corner", which has exquisite foreshadowing settings, excellent acting skills, and sparked the nationwide "stalking" craze, was included in Li Chun's favorite list, "The Sky of the Wind Dog" and "I Don't Want to Be Friends with You" Two novel web dramas have broadened the pattern of youth themes, and are no longer limited to "Youth Pain Literature", but are really thinking about "growth."
"I saw sincerity in the domestic film and television dramas in 2020."
"Settle Down", "Thirty Only", "Dajiang Dahe 2", "The Hidden Corner"... In the past year, there have been many domestic film and television dramas that have "exploded" in word-of-mouth, and there are also some works that are expected to "drive high and low." ".
Recently, the China Youth School Media launched a questionnaire survey for 814 Gen Z college students across the country to understand their experience of watching domestic film and television dramas and their attitudes towards domestic film and television dramas.
The survey results show that 23.71% of the respondents like domestic film and television dramas very much, 60.32% like them, 13.27% don't like them, and 2.70% don't like them at all.
Among film and television dramas from different countries, the most popular TV series for Gen Z interviewed are domestic dramas (66.71%), followed by American dramas (38.82%) and Korean dramas (37.96%). With a full score of 10, Gen Z gives the past The domestic drama of the year scored 7.52 points.
Domestic film and television dramas become the "good heart" of Generation Z
"I don't want to be friends with you", "The Rumored Chen Qianqian" and "The Hidden Corner", I have watched it more than once. There are also the movies "My Hometown and Me" and "One Second". The plot is still in tears." As a senior domestic film and television drama enthusiast, Wu Chao, a junior at Hubei University, described the domestic film and television drama market in 2020 as "in spite of difficulties, but widely available."
"Many film and television works have become'King Explosion Operas' due to their high popularity and high reputation."
If you must rank these film and television dramas, Wu Chao will put "I Don't Be Friends with You" first.
Wu Chao described it as a drama that reminds people of first love and missing their hometown.
Duan Xiao made an exclusive sled for Li Chenggong. Li Chenggong and Li Qingtong got along in the "buddy" style. The unique Northeast love and sincere mother-daughter emotions made her unforgettable.
Wu Chao also had the experience of a bathhouse when she was a child. The details of the bathhouse in the play made her feel more cordial.
After watching the show, she also made a special call to her mother and made an appointment for her vacation "bath house life".
This is also an important reason why Wu Chao likes domestic film and television works.
"Each country has its own cultural soil. Compared with foreign film and television dramas, domestic TV dramas can resonate with us more. Watching domestic dramas can see their own life."
According to the China Youth School Media Survey, among the reasons why respondents like domestic dramas, the top 3 reasons are being close to life and having resonance (63.14%). The film and television works are of high quality (51.72%), and they have a sense of social care and Humanistic care (51.47%).
"Dajiang Dahe 2" is Huang Peiming's favorite domestic drama in the past year. The words "production team" and "package distribution" that only existed in history books in the past have freshly poured into her vision.
Especially when her mother told her, "This was how we were when we were young", she became even more curious.
"The Great River" depicts the 80s and 90s in detail." In the village, whenever there is a major or minor event, the village secretary sits in his office, sitting at an old desk, facing each other. With a microphone on the red cloth, he informed the whole village that the sound came to the head of the village along with the loud speakers standing high above the village.
As soon as there was a whole village meeting, all the villagers moved to a clearing on the hillside with little horses.
Some people in the village encountered something in the city. The villagers who were doing farm work, burning bricks, and doing housework at home all got on their tractors and rushed into the city, "extremely big."
These plots made the post-00s who had lived in the city since childhood called: "It's so interesting!"
Sophisticated production and innovative plot are the reasons for the popularity of many domestic film and television works in recent years.
Shi Minxue, a graduate student majoring in screenwriting at the Chinese Academy of Drama, watched "The Hidden Corner" on the recommendation of a friend. The reason why this work has become a phenomenon-level domestic drama, in his eyes, "This drama is chosen by both small actors and adult actors. Very good, high artistic value. There are no traffic stars among the actors, and the biggest "coffee" is Wang Jingchun, who plays the old policeman. But whether it is the protagonist or the supporting role, every image is very full." This is such a rare traffic star , The domestic dramas blessed by the loud directors have produced word-of-mouth "bursts" such as "climbing" and "Do I still have a chance".
"In 2020, I have watched no less than 20 domestic film and television dramas, and I feel that it is particularly worth watching "Together"." Wang Guoran of China Agricultural University said that as soon as he saw this drama, he would immediately recall the hardest part of the epidemic. During that period, "this drama uses ten stories adapted from real people to restore the heart-warming deeds during the period when the domestic epidemic was the most serious. Several stories are intertwined, telling the great feats of the people across the country in fighting the epidemic. An ordinary and great hero."
Don't let the eagerness for quick success hurt literature and art itself
"Watching dramas should also be neat and tidy." In the USB flash drive of Ge Guanghe, a second-year student of film and television major of Northeast Normal University, there are hundreds of domestic film and television dramas of different years and types stored in different categories.
In his opinion, the Chinese elements and Chinese complex in domestic dramas can always conquer him instantly.
"I always want to go into the screen and see the beautiful scenery of different places in the motherland."
The first drama Ge Guanghe watched on TV was "The Great Mansion Gate".
"This drama uses the ups and downs of a family and a family business to show the changes in China over the past century, and each character's image is made very three-dimensional, as if this character is truly by your side."
Ge Guanghe also noticed that in recent years, online dramas have developed rapidly, but the quality is uneven.
"Ugly Appraisal Carnival" is the problem that Ge Guanghe is most worried about in online dramas.
"Some web dramas even use the purpose of'appraising ugliness', deliberately creating'ugly appraisal' gimmicks that can trigger public discussion for traffic.
A survey by the China Youth School Media shows that Gen Z believes that there are still many areas for improvement in domestic film and television dramas, such as focusing only on traffic and not quality (75.55%), the plot setting is unreasonable (53.32%), and the content is procrastinated (53.93%) ), some historical dramas over-distorted historical facts (46.95%), some film and television drama lines were pale and inconsistent with the truth (46.07%), some film and television works had crude special effects (40.53%), etc.
Huang Peiming, who often regards film and television dramas as "food", has an impression of the development of domestic dramas in recent years that "conscience dramas have become more and more conscience, but'water' dramas have also become more and more "water".
The filming technology of film and television drama has been advancing by leaps and bounds, but some works are impatient.
Huang Peiming feels that this has a lot to do with the level of care in film and television production.
"The production technology of "Journey to the West", "Dream of Red Mansions" and "Wulin Swordsman" is far worse than it is now, but the story is good, carefully polished, and will tell us a lot of truth. It has become a classic. I will pick it up every winter and summer vacation. "In her opinion, the cultural industry is now more developed and there are more practitioners, but many low-quality works have reached the threshold.
"Especially now that the idol industry is well developed, the producers know that the audience will watch the show at the traffic star, just look for the traffic star to perform, and do not pay attention to the quality of the work."
Shi Minxue has participated in some screenwriting work, and has a deep understanding of the industry through teachers and friends.
"The concept of'flow is king' is too popular. Many of the costs of drama production are in the actors themselves, and other positions are not paid enough attention." As far as Shi Minxue understands, high capital requirements are one of the reasons for the low quality of some domestic dramas.
In order to increase the rate of return on capital, some producers need to produce "happy" screenwriters, and the cost allocated to the screenwriters is low. Some screenwriter teams with limited expertise reduce costs to take over the screenwriting work, and the quality of the scripts produced decreases.
"There are also some teams, many screenwriters write the same script together in order to be faster, and the styles of the front and back of the same character are different."
Zhang Shuhui of Tianjin University of Commerce has also seen some unsatisfactory works. Because the screenwriter lacks enough experience, the script is out of life in the setting of characters and plot.
"Some workplace dramas will give the audience the protagonist's question,'Is it so unprofessional, wouldn't you be expelled?' 'Hang it up.' There are also some special effects that can be seen at a glance, lines and costumes that don't fit the background of the times, which also makes people dumbfounded."
In Zhang Shuhui's view, if you want to make an excellent film and television drama, the story building, service processing, shooting techniques, special effects production and actors acting skills are indispensable.
"Don't underestimate the audience. Instead of blindly guessing and adapting to the audience's taste, it is better to shoot a story based on the truth." She looks forward to more attempts in the choice of theme and shooting techniques for domestic dramas in the future.
Generation Z expects domestic film and television works to "go out"
"Before 2010, we were mainly talking about movies and TV dramas broadcast on big TV screens. By 2020, we were mostly talking about movies and TV dramas broadcast on Internet platforms." The increase in online dramas is Ge Guanghe The most real changes I have experienced in watching movies and TV shows in recent years.
Such changes also affect the audience's evaluation of film and television works.
The choice to watch is no longer to "choose a certain channel on TV at a certain point in time", but to "watch any work at any time at a speed that you like." The taste of the audience is also getting higher and higher, which makes high-quality works even better. Works that are easy to stand out and shoddy works are buried by time.
Although for Shi Minxue, who has a background in screenwriting, the vigorous development of the cultural product market means more job opportunities and better development prospects, he always feels that it is not a good phenomenon that the cultural industry is too market-oriented, and the industry is growing savagely. In the process, there is a lack of benchmarking works.
In his experience, many good works in recent years are supported by industry foundations.
"It is not purely commercial operation, it will give the production team more time and space to polish the work. For example, in some of the works launched by the Shanghai Cultural Development Foundation in the past few years, the proportion of high-quality works can reach 80%. Only works with a lot of money will get high returns. In many cases, the cost of film and television production is unrealistically high." He hopes that more foundations and state-owned production companies can launch benchmarking works to curb vicious competition and prevent bad money from driving good money. Currency to make the industry standard clearer.
Although there are still some film and television production producers who do not strictly control the quality, "Word of Mouth Marketing" is already warning such producers.
The popularity of domestic dramas can reflect the imprint left by literary works in the process of building the cultural confidence of Generation Z.
The China Youth School Media survey shows that among the film and television dramas in different countries, the most popular among Gen Z interviewed are domestic dramas (66.71%), followed by American dramas (38.82%) and Korean dramas (37.96%).
Zhang Shuhui, who was once disappointed with domestic dramas because of the shoddy "fast food" film and television dramas, has gained a new understanding of domestic film and television dramas in recent years.
In the past, on the Douban platform where many film and television fans are "staying", few domestic dramas can achieve 8 points or more. Instead, European and American dramas, Japanese and Korean dramas have repeatedly received 9 points or more.
"Fortunately, in recent years, there have been many domestic dramas that are very competitive." She has a preference for suspense dramas and mentioned "The Silent Truth".
This domestic drama, which has been evaluated by 547560 people, finally got a high score of 9.2 points.
Ge Guanghe has high expectations for the domestic film and television market.
"Chinese cultural resources are very rich, making TV dramas rich in themes, so that TV dramas have rich connotations and higher quality." This expectation does not stop at the local performance of domestic dramas.
In recent years, Ge Guanghe often sees news of domestic film and television dramas being screened abroad.
"I hope to see that our domestic film and television dramas can stand alone in the global film and television industry and get more and more recognition."
Huang Peiming also realized that some domestic films and TV dramas have gone abroad and are deeply loved by audiences all over the world.
"For example, there are some reaction videos of foreigners watching domestic dramas at station B and Twitter. I hope that foreign friends can get to know China through domestic dramas. I will feel very proud of seeing their admiring reactions."
Domestic film and television dramas still have a long way to go if they want to create a good cultural industry atmosphere, provide better cultural supplies for the Z generation, and thus gain the recognition of the Z generation.
This year young people have many expectations for domestic film and television works.
Wang Guoran hopes that domestic film and television dramas can reflect social life in a deeper level and portray social reality.
Ge Guanghe felt that the real domestic film and television dramas should not only stay at the level of hot spots and finding selling points, but should also delve into the content of the works.
"At the same time, we call on the relevant departments to strengthen supervision and guard the bottom line of film and television creation values." As a post-00 generation who likes realistic works, Huang Peiming also urges young people to pay more attention to film and television works that are related to the national era and have social significance. "This can make our understanding of society deeper."
China Youth Daily, China Youth Daily, trainee reporter Bi Ruoxu, trainee Yang Zilin, trainee reporter Luo Xi Source: China Youth Daily
Version 08, January 25, 2021