Chinanews client, Beijing, November 3 (Ren Siyu) 2021 will be a year of fierce battle for talent show.
Recently, major video platforms have released new variety show plans for 2021. Among them, the news of a number of audition shows has attracted everyone’s attention. According to rough statistics, six or seven shows are in preparation. There are two women’s groups this year. After the selection program ends, next year will usher in a lot of men's team-based talent shows. Some netizens commented: Are idols, mentors, and fans still enough?
Source: Screenshot of the promotional video of "Youth with You 3".
Recently, the variety show "Creation Camp 2021" officially announced Deng Chao as the new season's men's team promoter. There is also a professional mentor group composed of overseas group debut members, absolute C members of the group, etc. The news immediately sparked heated discussion.
The platform also stated that the biggest change in this show is to "be an international men's team". Players will be selected from 500 domestic brokerage companies, 52 Japanese companies, and 10 Thai companies. The difference is that this time from The competition system will set this to be a team with international members.
Source: Screenshot of "Creation Camp 2021" video.
Also expanding the scope of idol selection is "Asian Super Star Cluster", which announced that it will gather the best quality trainees in Asia, and intends to invite stars such as Jay Chou, Takuya Kimura, Lisa, and Qianxi Yi as mentors.
On the other hand, the new season of "Youth with You" has also been put on the agenda. Not long ago, Yu Shuxin, who debuted from the "Youth with You 2" and "THE9" group, appeared to recommend "Youth with You 3". It is understood that this season's program Hundreds of young youths who are good at singing and dancing and have dreams in their hearts will be assembled. Finally, the youth producers will select a new top boy group to debut.
Source: Video screenshot.
In addition, the label star-making reality show "Next Station Debut" was participated by 15 Lehua Entertainment trainees. Three pre-debut groups finally competed for the only debut spot. The other "Earth Hundreds" is based on the selection criteria for astronauts. The juvenile hard-core audition of the system, "with the universe in mind, the sword refers to space", selects science idols, knowledge idols and ability idols.
Assembling all of Asia, going to the world, and having the universe in mind... Not only have several major video platforms set "small goals", satellite TV has also begun to work on talent shows this year. For example, Hunan Satellite TV will return to star-making variety show after seven years. The amateur music selection variety show "Star Exploration".
And as soon as the poster was posted, it appeared on the hot search "Let's Go Online!
Written selection for "Chinese Youth" has already begun. The producer said that these teenagers are not only talented in singing and dancing, but also want to know how much he knows about Chinese culture in terms of thinking and connotation.
Source: Weibo screenshot.
Simply sorted out, the audition programs that are currently determined to be online from the end of this year to next year have "Youth Have You 3", "Creation Camp 2021", "Asian Super Star Cluster", "Star Exploration", "Tomorrow's Son 5", and "Let's go online!"
"Hua Cai Boys", "The Next Debut", "The Hundred Children of the Earth"...It is expected that hundreds of trainees will take to the stage to compete for their debut. Some netizens said with emotion, "Idol will soon outnumber fans", "Or else come first A "Talent Show 101".
Many people call 2018 the "first year of idols" in China. After "Idol Trainees" and "Creation 101" became popular, in just a few years, idol selection programs have been iteratively upgraded, and "Youth Has You 2" and "Creation" Camp 2019, "Creation Camp 2020", "In the Name of the League", and "The Name of the Youth", etc., selected idol stars such as Cai Xukun, Meng Meiqi, and Liu Yuxin.
Source: Video screenshot.
87 companies, 1908 trainees, 31 companies plus 8 individual trainees were selected to form 100 trainees. This is the number behind the 2018 "Idol Trainee".
After the hot talent show, in addition to the more mature artist management companies, traditional film and television companies and MCN companies have also begun to deploy trainee business to train and transport new talents to debut.
However, with the emergence of more and more talent shows, the problem of "not having time to train new talents" has become more and more obvious.
In the first season of "Youth Have You", Zhang Yixing, the producer, learned that some contestants had only practiced for a short time before recording. He said, "You can't blame you. This is the impetuous market. Now the market is like this. They thought that after 4 months of the show, they could be known by everyone." When he participated in "The Name of a Boy", he said bluntly: "After so many waves have been scoured before, how can we produce good seed?"
Source: Video screenshot.
In the absence of so many "good seedlings", artists who participated in the draft but failed to make their debut, or returned after their debut, are more eye-catching in the talent show, such as the "SKY Sky Boys" in "The Name of the Boy". , 6 of the 7 people have participated in programs such as "Idol Trainee", "Youth Have You", "Tomorrow's Son", and "Star Movement Asia".
In the past two years of talent shows, the participation of Internet celebrities has become more common.
Lin Xiaozhai of "Youth With You 2" and Xie Anran of "Creation Camp 2020" both have a large number of fans in their respective fields. Their appearance has brought obvious topics and traffic to themselves and the program.
In the recently exposed Reuters photos of the talent show, netizens also found a lot of familiar faces. "Rap New Generation" contestant Doggie and internet celebrity Ake Lili participated in "Youth Have You 3" because of Han Meijuan, a short video celebrity who went out of the circle with fruit, appeared on the scene of "Creation Camp 2021".
Source: Weibo screenshot.
The talent show will be launched intensively. Should topics or players' strengths come first?
What type of idol do the audience want to see?
What should we do if the homogeneous competition system causes aesthetic fatigue?
These are the challenges that future talent shows may encounter.
It is not easy to form a group, but it is even harder to survive.
In the past three years, the talent show has exported a large number of idols to the entertainment industry, but in fact, there are not many stages that can catch them.
"The stage is empty, and the idols are on the set." The pilot film before the launch of "Youth Have You 2" specifically mentioned this phenomenon, and this seems to have become the norm after the talent show: idols lack a stage to prove their strength, so they move to or Returning to the film and television industry again, seeking more exposure opportunities.
Source: Video screenshot.
On Weibo, where netizens complained about the talent show, there was a comment that received a lot of praise: Can you create a stage for playing songs for the debut group?
In the new film lists released by major video platforms, the idol stage has also been put on the agenda. For example, "Universe Song Song Center" claims to provide singers with a professional song platform, and "Waiting 800" will create an idol exclusive music theater. , The battle reality show "Burst Stage" invites musicians to form a limited group "Join Battle" music label, and a concert tour will be held in the name of the group...
It is foreseeable that 2021 will usher in a "meshed" of talent shows, with more and more arenas being built, but can the stage behind them also catch up as soon as possible?
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