Founded «Yami Bikes» to fulfill her mother's passion for the world of sweets

Meera Suleiman .. Creative ideas and edible pieces of art

• Meera Suleiman and her mother Samia Al-Madani ... a passion for the world of sweets and recipes.

  Photography: Eric Arazas

picture

The story begins with passion, and with a lot of determination to achieve the goal, regardless of the challenges ... These are stories that young people and experimenters summarize for us who have bet on their abilities and started their professional life and their small projects from scratch, to grow with time and grow with it the dream and ambition.

The beginnings are not easy, but they are often characterized by simple successes, which grow with the passage of days and the maturity of the experience.

As for reaching the shore of success, it is an achievement fraught with much support and encouragement from those around, and perseverance every day.

On this page, we learn about youth stories ... their ambitions ... their challenges and their success stories.

Through her mother's descriptions of candy bars decorated with art forms, and marketing on the page «Instagram», Meera Suleiman started her project of “Yami Bikes”, the idea grew from home to become a shop offering molds that could be described as edible art pieces. Samia Al-Madani is passionate about the world of sweets and recipes, and she practiced through the training courses she received in Canada, and through experimentation, to suggest to her that Meera market these distinctive molds and present them to people.

Meera Suleiman told Emirates Today about the beginning, saying: “When my family immigrated to Canada, my mother had a master’s degree in health, but she was unable to find a job opportunity in her field of specialization, so she began to receive lessons in sweets and decorating, and she used to offer distinct sweets. Which is designed in artistic forms. ”She added:“ After returning to the UAE, I created a page for the sweets that it offers, on (Instagram), through which I participated in all the innovations implemented by my mother, and the page received great interest from followers, which prompted me to take the decision to market her sweets from Throughout the page, until it became a well-known name in the world of sweets ».

new ideas

Soliman talked about the ideas she is working on creating in her own bakery, noting that she is keen to present new ideas to her mother to keep pace with the times and the young generation and the young, moving away from the traditional ideas that exist in any bakery, as for the difficulties and challenges when starting the project, noting that she did not She faces any kind of challenges, especially since the “Instagram” marketing has helped her a lot in spreading, and contributed to the success of her project, because people were aware of all kinds of sweets that she offers.

Suleiman pointed out that the world of baked goods is a big world, and it has many competitors, but the nature of the desserts that her mother offered was different and was not available in the market, which made her far from competition in the beginning, considering that being in the right place and timing guarantees success in any project. And she stressed that she loves marketing for everything her mother offers, as her mother studied science, but she is experienced in preparing mixtures, and she is constantly searching for new recipes.

Artifacts

Suleiman considered that the candy bars, which resemble pieces of art, carry a basic concept, which is spreading joy through the art that is eaten, indicating that this address identifies the bakery on its own page on "Instagram".

Solomon worked on launching a set of new ideas in cooperation with her mother, namely the "cookies" that she colors, indicating that they prepared pieces of biscuits that can be colored and eaten, so the biscuits are connected with colors and feathers, and they can be colored and eaten, because the colors are edible. It was very popular on the National Day, and it was the ideal way for the child to learn to color the Emirati flag, but during the quarantine a new idea was invented, so that cookies are cooked, and the cream for decorating is placed independently, which leads to the development of decorations and cream, an idea suitable for families because It is an activity that you can do at home.

Suleiman pointed out that this period was difficult in the commercial field related to events, especially in the field of wedding planning, considering that their presentation of what was special contributed to the continuation of their work through the idea of ​​cookies that can be decorated, which was suitable to save children from the state of boredom, and was attractive to people .

Skills

Regarding the most important skills in this task, trade, Soliman emphasized that it requires flexibility and readiness for all sudden circumstances, and that one must be ready to keep pace with any changes that occur to the market, noting that during the stone there was no type of cake that was requested and presented, and it was A difficult period in the commercial field, and for this it is necessary to invent distinctive ideas that can fit the stage.

As for having a page on "Instagram", it is very important, because social media helps a lot in knowing the opinion of people, especially that people write from behind the screen, and thus their opinion is transparent and real, just as seeing people through the shop hears by identifying people's opinions. Social media is very important to know what people think.

Starting from «means of communication»

Meera Suleiman confirmed that starting from social media platforms is very important, and it helps people who are beginners in any small project, especially since they have started the first stage of the spread of "Instagram". As for the main advice that I gave to everyone entering the commercial field, it is to be bold without fear, regardless Regardless of what people and the surrounding people say, because he may hear a lot of frustrating words, so he must do everything he believes in.

The most important skills of the profession are flexibility and readiness for sudden circumstances.

Candy molds are like pieces of art, to spread joy.

Social media helps a lot in eliciting opinions and spreading.

Follow our latest local and sports news, and the latest political and economic developments via Google news