An Ikea store, illustration -
XAVIER VILA / SIPA / SIPA
That's it, Ikea is starting to sell used furniture.
The Swedish giant announced on Tuesday the launch of an unprecedented campaign to buy back furniture intended for resale for Black Friday.
The initiative, inspired by the circular economy, was called “Buy Back Friday”.
It will allow customers to receive a voucher of up to 50% of the initial price of the Ikea object resold according to Ingka, the franchise which includes nearly 90% of stores in the world.
The operation will take place between November 24 and December 3 in 27 countries.
Do something Green on Black Friday.
Between 24 Nov - 3 Dec, you can sell your old @IKEA furniture back to us - and we will give it a new home.
If we can't resell it, we will recycle or donate it to community projects to help those most affected by Covid-19.
#BuyBackFriday pic.twitter.com/g0o7dqiShx
- Pia Heidenmark Cook (@PiaHCook) October 13, 2020
Become an ecological player
“Anything that cannot be resold will be recycled or donated to initiatives to help those most affected” by the coronavirus pandemic, the group said.
“Countries like Australia or Canada are already testing buyback services, but 'Buyback Friday' will be the first time we've done so in 27 countries.
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By 2021, Ikea plans to install spaces in each store dedicated to the collection and resale of used furniture.
Keen to respond to criticism of waste and inducement of overconsumption, Ikea has also started repairing and repackaging products damaged in store transport.
The Swedish giant, which employs more than 217,000 people and has more than 500 points of sale worldwide, is committed to becoming a player in the circular economy by 2030. It wants to reduce its global climate footprint by 70 % on average per product by then.
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circular economy
Black friday
Furnishings
Ikea