IKEA launches a campaign to buy used products from its customers
IKEA, the Swedish giant in the field of modular furniture, has announced the launch of an unprecedented campaign to buy used furniture for resale, as it seeks to transform its business model into a recycling economy.
This campaign, entitled "Payback Friday", which is held on the occasion of the annual marketing day known as "Black Friday", allows customers to obtain a voucher worth up to half the price of the basic commodity, according to the company "Ingka", which runs Nearly 90% of IKEA stores are worldwide.
Held for the first time, the campaign is scheduled to take place between November 24 and December 3 in 27 countries.
The group pointed out that "everything that can be sold again will be recycled or leased to initiatives aimed at helping the people most affected by the Covid-19 pandemic."
From 2021, IKEA intends to allocate spaces in each store to be dedicated to buying and reselling used furniture, which is what is actually happening in some of its stores now.
"IKEA" spokesman Paul Mills confirmed that "IKEA" stores in "countries such as Australia and Canada are experimenting with repurchase services, but" Payback Friday + "will be an event that we are organizing for the first time in 27 countries.
In light of criticism for its business model of selling cheap, installable furniture that encourages excessive consumption and waste, IKEA has begun to repair or reclaim damaged products during transport from stores.
The Swedish giant group employs more than 217,000 people and has over 500 stores, with annual revenues close to $ 48 billion.
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