[Explanation] "Super Long Edition" Golden Week is coming soon, and the long-silent movie theater line will usher in a new wave of concentrated filming and audience viewing peaks.

A few days ago, reporters visited a number of cinemas in Beijing and saw that promotional materials for the new National Day films were everywhere in the ticket halls, and the number of visitors in the theaters remained unchanged.

It is reported that as of 12:00 on September 30, the total pre-sale box office of the National Day stalls in 2020 has reached 233 million.

　　[Concurrent] Haining, Data Analyst, Head of the Lighthouse Publicity Platform

　　So judging from the current situation this year (2020), this year's overall pre-sale results will be close to the level of last year (2019), but it is actually difficult to surpass last year, mainly because of the entire pre-sale this year The opening time is relatively late.

At present, from the overall pre-sale situation, the two projects "Jiang Ziya" and "My Hometown and Me" go hand in hand, and the total box office on the first day of the two projects accounted for 80% of the box office on November.

　　[Explanation] Analysts pointed out that from the perspective of film subject matter, audience, and regional distribution, the National Day market in 2020 has recovered well and performed steadily compared with the same period last year.

　　[Concurrent] Haining, Data Analyst, Head of the Lighthouse Publicity Platform

　　The National Day file can be said to be the first big period for the Chinese film market in 2020. In addition to the original three films for the Spring Festival, there are more diversified and multi-type projects entering this period. in.

Compared with the National Day schedule last year (2019), a total of 10 outstanding films including "My Motherland and Me" and "Captain of China" were released, and they contributed nearly 4.5 billion box office results.

During the National Day schedule of this year (2020), 8 films will be released, reaching 80% of last year's level.

From the genre and subject matter of the film, it is still very rich and diverse.

There are main melody movies, action movies, comedies, and two cartoons, giving the audience more choices.

Judging from the characteristics of ticket buyers, both gender and age, as well as the distribution of city levels, are very balanced. This also shows that the movie market has basically returned to the level before the epidemic.

　　[Explanation] With the normalization of epidemic prevention and control and the continuous adjustment of restrictions on theaters, consumers' willingness to watch movies is also increasing.

　　[Concurrent] Data Analyst, Head of Haining Lighthouse Publicity Platform

　　Since the resumption of work on July 20 (the theater), the attendance rate was limited to 30%. 25 days after the resumption of work, the attendance rate was adjusted to 50%. As of September 25, the overall attendance rate was adjusted to the 75% limit.

First of all, this shows that the policy is carried out as the epidemic has gradually stabilized and improved.

Secondly, judging from market feedback, projects like "Eight Hundred" can get 3 billion box office results in a single film.

"I'm Waiting for You at the End of Time" has a single-day box office of 270 million on Qixi Festival, which fully shows that the audience has a very high enthusiasm for watching movies.

　　[Concurrent] Audience Ms. Wang

　　My parents and I are looking forward to the movie "Win the Championship" during the Spring Festival this year (2020).

Today was finally on during the National Day, I also bought a ticket today to show them together.

This year, due to the impact of the epidemic, many films that were originally on the Spring Festival were not on the National Day, so I plan to show them more during the holiday this year.

　　[Concurrent] Audience Ms. Yu

　　The one I want to watch with my parents most is "My Hometown and Me", because I think this theme is particularly suitable for watching with my parents.

　　[Concurrent] Audience Ms. Liu

　　Even on National Day, I don’t plan to go out, because there are a lot of people outside.

Then this year everyone can't travel abroad and stay in China, so I bought a movie ticket for eight days, and then prepared to soak in the movie theater. The most I want to watch is to watch "Home at One Point" because I like Liu Haoran.

　　[Explanation] Industry insiders believe that as theaters usher in a new wave of movie viewing peaks, the National Day file in 2020 may lead the full recovery of Chinese theaters in the second half of the year.

　　Reporter Fan Siyi reports from Beijing

Editor in charge: [Li Yuxin]