"IQOS" Illegal advertisement charged to sales company over 550 million yen Consumer Agency June 24, 18:32
The Consumer Affairs Agency told major tobacco sales companies about 550 million yen, saying that it was against the premium labeling law that the discount that had been limited for a long time in the advertisement of the heating type cigarette "IQOS" was continued for a long time. I ordered to pay a surcharge. It is the highest amount ever recorded as a surcharge based on the Premium Labeling Act.
The person who was ordered to pay the levy was Philip Morris Japan, a major tobacco sales company that sells IQOS.
According to the Consumer Affairs Agency, the company advertised a discount campaign for a limited time with an "IQOS" over-the-counter advertisement that was placed in a convenience store by March 2018, but even if it actually expires, It has been updated repeatedly and the campaign has continued for a long time.
The Consumer Affairs Agency has misunderstood such acts, and in June of last year it had already ordered the prevention of recurrence, saying that it violated the Freebie Labeling Law, but on the 24th, a levy of 552 million yen was charged. I ordered you to pay the rest.
The levy based on the Premium Labeling Law is a system that pays 3% of the sales amount of products that have been improperly labeled, and this time it is the largest amount since the system was introduced four years ago.
Regarding the receipt of the order, "Philip Morris Japan" apologizes again. We will work to prevent recurrence through employee training and other measures to prevent the same.