During the epidemic, these "net celebrities" moved the live broadcast room to scenic spots, markets, shops ...
"Net Red" is in the Forbidden City of Shenyang. Photo courtesy of Shenyang Network Information Office
"Have you seen it,
What I'm taking now is the road that Huang Taiji took then! "
"Miss Sister" dressed in Hanfu explains the history of Shenyang Imperial Palace under the red wall and green tiles.
"Internet celebrities" live broadcast visiting attractions. Photo courtesy of Shenyang Network Information Office
"This is Hai Lanzhu's bedroom.
I heard that Huang Taiji has more than 10 concubines,
Every natural beauty,
Huang Taiji only favored Hai Lanzhu alone,
Are you angry?
I ate this dog food from ancient times. "
"Net Red" is in the Forbidden City of Shenyang. Photo courtesy of Shenyang Network Information Office
"Shenyang Forbidden City is divided into Middle Road, East Road and West Road ...
After passing through the Phoenix Building, you reached the fifth palace on the stage.
That's right, the most exciting harem life is here. "
After reading this, do you have a face that is "blind" and now the tour guide commentary is so joyous? In fact, this is a "new move" of a group of "post-90s" Shenyang Internet celebrities.
An unexpected epidemic changed your and my life, including the "net celebrities". Recently, dozens of Internet celebrities from Shenyang “moved” the live broadcasting room to Shenyang Forbidden City, Zhang Family, and other famous local attractions, leading people to appreciate the beauty of ancient buildings online and tell the history and legends here.
They broadcast lively to explore stores and go shopping in the places they are most familiar with, and use their abilities ... The internet celebrity "Shenyang Scholar", with a wonderful explanation, shows a mysterious old street, which makes one want to go Check it out on the ground. They also started "eating and broadcasting" in the night market, leading fans to experience the city's "night economy" up close, and cooperating with merchants to send vouchers, discount coupons, special dishes and other real benefits.
Overlooking Tawan Xingshun International Night Market. Photo by Yu Haiyang
Internet celebrities "eat and broadcast" in the night market. Photo by Yu Haiyang
Self-media person Shi Jianzuo is one of them. During the epidemic, offline entities such as scenic spots, shopping malls, and restaurants were hit. Xiaoshi looked anxious in his eyes. As a “net celebrity”, could he use his “flow” to bring back some popularity for physical stores and regain confidence in the offline economy?
Shi Jianzuo participated in the event. Pictured by Shi Jianzuo.
Live street sweeping shop! Shi Jianzuo wanted to take fans to get a deeper understanding of the city's "horny corner" by live broadcast. For brick and mortar stores, live broadcasts can break the time and space constraints and can be “opened” 24 hours a day. "No contact", safe and efficient online display may become an innovative business strategy for businesses during epidemic prevention and control.
To present a wonderful live broadcast, it means a lot of preparation work in the early stage. Before each live broadcast, Shi Jianzuo must first make a detailed plan, collect and organize relevant information on Shenyang Forbidden City, Dashuai Mansion, Beiling, etc., plan the live broadcast route, write a script, how to explain each point, and how fans will ask … Even if you are fully prepared, you do n’t dare to ensure that the live broadcast is foolproof.
Net red detective shop. Photo courtesy of Shenyang Network Information Office
Continuous efforts have also made Shi Jianzuo see a return. Through online "cloud shopping", he successfully attracted more "new fans" attention. Merchants also reported to them one after another that many customers came here after seeing the video of visiting the shop, and the number of takeaway orders from the shop increased significantly. Someone left a message saying that there were so many good places hidden around me that I had not found before. "Some fans have already acted while watching the live broadcast, and said that they would go to check the place where we 'walked and eaten' immediately."
Shi Jianzuo's team posted a video screenshot.
Two years ago, Shi Jianzuo accidentally posted a picture and video work about his hometown on the Internet, which was praised and reprinted by netizens, and he was so silently "fired". "It's a wonderful feeling to be recognized by so many people for the first time."
Since then, he has set foot in the field of self-media. City travel game guides, gourmet food, and time-honored brands are his main output. "I want to make Shenyang's unknown places known to more people, such as Wen'an Road, Changbai Island, Rainbow Slide, Fluorescent Runway ..." What he did not expect was that by constantly exploring and discovering new hot punching places, he also Contributed to the prosperity of the city.
Colorful fluorescent runway. Photo by Yu Haiyang
Last summer, Shenyang Mozishan Park built the largest and longest colorful fluorescent runway in the country. When Shi Jianzuo went to shoot, there were only a few tourists in the park. After the work was released, a lot of popularity was gathered that day. By the evening of the next day, the citizens who made a special trip to experience the colorful runway were endless. Today, this runway and park has become a well-known and popular leisure destination in Shenyang.
The colorful runway was unveiled in Shenyang Mozishan Park. Photo by Yu Haiyang
From an ordinary netizen who "looks around" to others, to become a "net celebrity" with more than 400,000 fans, Shi Jianzuo's team has become well-known in the local industry. Now, he is no longer pursuing the "expansion" as he did in the early days of entrepreneurship, but more hopes that fans can truly feel the value of his work, feel the true feelings, and feel the love.
Liaoning Medical Team successfully completed the task of supporting the treatment of patients with new coronary pneumonia in Wuhan, Hubei Province and returned to Shenyang. Photo by Yu Haiyang
There is a special work on Shi Jianzuo's self-media platform, which is a video of Liaoning medical team “going home”. After the epidemic occurred, Liaoning successively dispatched 11 batches of medical teams to aid Hubei, and 2054 white-clad warriors Guo Yi retrograde and travel thousands of miles. From the winter to the spring, when the heroes returned home, Shi Jianzuo recorded the scene where the people of his hometown welcomed them in triumph.
Liaoning supported the return of the last team members of the medical team of Hubei New Coronary Pneumonia Epidemic Prevention and Treatment. Photo by Wang Jingwei
Xiao Shi, who spontaneously greeted the return of the medical team, photographed this moving moment, and this memory was also kept in his own media account forever. A few years later, when he thinks of the spring of 2020 again, he will use this video to tell his children, what efforts did everyone make to fight the epidemic ...
"Net Red" explored the street and swept the street. Photo courtesy of Shenyang Network Information Office
And Shi Jianzuo and his colleagues never thought that this epidemic has made the "net celebrities" of all sizes shoulder more missions-combining the resumption of production and the expansion of domestic demand, and the suppression and freezing of Consumption is released.
They were just witnesses to fight against the epidemic, but now they have become participants. Through the Internet, they continue to convey confidence, responsibility, courage and responsibility to people.