Chinanews.com, April 27, after nearly 10 years of long audio, it has become one of the domestic "knowledge + entertainment" complexes, and it is also a carrier of digital life in the fragmented time of users, and it shows high growth. Potential, has great potential for tapping.
A few days ago, Tencent Music Entertainment Group held a long audio strategy press conference, for the first time released a long audio strategy, and launched the new long audio brand "Ku Wo Listening" under Ku Wo Music to help market growth.
The "Super Content Series" created by Kuwo Listening, specifically covers the three major contents of Super IP, Super Big Coffee and Super Homemade. In accordance with the requirements of output quality and quality standards, around the layout of multiple IPs, through the introduction of high-quality soundtracks, the sound content of the head multiple IPs is adapted and developed, the big coffee is tailored and the quality content is self-made, creating cool listening High-quality content to meet users' "audible" upgrade needs.
Research from AiMedia Consulting shows that the user scale of the online audio industry is expected to reach 542 million in 2020, and the compound annual growth rate will remain at double digits.
Experts believe that users obtain information online mainly in three forms: graphics, audio and video. In an era of scarce attention, acquiring graphic information requires concentration, while short videos that are too distracting and absorbed cannot carry much effective content. Long audio happens to be an effective complement to both.
It is reported that Kuwo Music has launched the "10 Billion Sound Machine" program, whose content production relies on the two-way power drive of PGC (professional production content) and UGC (user production content) to build a diversified and full-category content system with comprehensive coverage To meet the needs of the audio crowd. In addition, the long-term plan of "10 billion funds + resource support" launched by Kuwo Music encourages creators to continue to produce, and simplifies the way of monetization and incentives, so that creators can quickly obtain profits.
Ten billion funds + resource support, PGC + UGC dual engine drive, the purpose is to promote the gradual formation of a diversified content system, so as to meet the different needs of different user groups in different scenarios.
Hu Min, CFO of Tencent Music Entertainment Group, said that based on the strategic cooperation with Yuewen Group, Tencent Music Entertainment Group will build a closer communication bridge between massive literary content and the majority of users, create a new form of literary works with sound, and tap long audio products Brand new value, promote the development of China's long audio industry. (Finish)