[Explanation] As the prevention and control situation of China's new coronary pneumonia epidemic continues to improve, the wedding industry that has been pressed the "pause button" gradually "recovers." On April 8, the reporter learned from the interview that most of the wedding institutions in Shijiazhuang have resumed work. In a wedding photo studio in Shijiazhuang, a pair of "prospective couples" wearing masks are consulting on the shooting project, and a couple of couples are applying makeup and preparing to take wedding photos. They all said that the wedding time has not yet been finalized.
[Same period] (Shijiazhuang Citizen Wang Wei) Let ’s take a look at May Day. If it is possible, we will hold the (wedding) as scheduled. If it is not possible, it may be delayed.
(Shijiazhuang citizen Yuan Kang'an) If the epidemic is still very serious, we may postpone it (we hold a wedding), or we may simply handle it.
[Explanation] Many "quasi-newcomers" choose to postpone the wedding, which has brought cold to the wedding market in Shijiazhuang, and services such as wedding photography, wedding dress rental, wedding celebrations and other services have been greatly affected.
[In the same period] (Ma Wenjuan, head of the Shijiazhuang Moka visual wedding photography) (this year) the overall business volume has declined, probably by 30%.
(Wang Shuang, head of a wedding dress store in Shijiazhuang) The business volume has dropped by almost half.
[Commentary] During the interview, the reporter learned that in order to survive the difficult period, the wedding agency has taken many self-help measures, including offline services changed to online consultation, and actively launched fancy discount activities.
[Same period] (Ma Wenjuan, Shijiazhuang Moka visual wedding photography director) First of all, we added the business alliance, mainly to provide one-stop service to customers, make customers more convenient, and also provide us with a greater drainage; second We have increased the placement of the Internet to allow more people to consult online; thirdly, we have also increased the incentives and introduced more preferential measures to attract customers.
(Wang Shuang, the head of Shijiazhuang Aiqianjin Wedding Dress Shop) (We are here) made some online advertising apps, and we can find us at the wedding ceremony and Meituan.
[Commentary] Zhang Yang is the person in charge of a wedding company. He has a 70-person wedding team. Facing the impact of the epidemic, he and the team actively adjust their marketing methods while exploring charging, develop online businesses, and attract potential client. He believes that most of the wedding in the first half of this year was postponed to the second half of the year, plus the original wedding demand in the second half of the year, as the national epidemic prevention and control situation continues to improve, the wedding industry will usher in "spring" in the second half of the year.
[In the same period] (Zhang Yang, general manager of Shimanzhuang Diman Cultural Media Company) In September, we feel that we will usher in an outbreak (of the wedding industry), large orders will come, our entire industry may have a great relief.
(Ma Wenjuan, Head of Shijiazhuang Moka Visual Wedding Photography) Due to the impact of the epidemic, most of the guests in the first half of the year have been rescheduled. In addition, if the epidemic passes in the second half of the year, some newcomers will choose to go out, most will go out I will pay attention to this part. I believe it will be better in the second half of the year.
Ai Guangde, Wu Jinming, Shijiazhuang, Hebei reported
Editor in charge: [Liu Xian]