The world of fashion and beauty has the ability to change rapidly, which is driven by the threads of this global industry on the one hand, and the cries that spread like fever on social media platforms, and the strength of the influence of young people in changing all of this according to what he deems appropriate on the other hand, and from all this interesting chaos, this presents The page is a quick and selective look at what can be appropriate for Gulf women in particular and Arabic in general.

Prepared by: Nada Al-Zarouni

nali@ey.ae

The Loro Piana brand offers an exclusive “capsule” mini collection inspired by the Middle East region and its enchanting legacy, offering a classic collection with diverse pieces that suit different tastes not limited by time, depending on comfortable materials, joyful summer colors, lots of clear lines and clean practical stories that It combines simplicity, calmness and elegance. This group is considered exclusively for the city of Dubai specifically, and for the region, which is what the brand does for the first time in its history, as this group was created exclusively, and will be displayed in its own boutique in the Dubai Mall after its opening, and the group will be launched, in a special honor from the designer for the region The Middle East and its inspiring influence.

The collection is particularly distinguished by the lightness of its luxurious fabrics with a rich texture and soft threads that give the flowing lines a clear flow. Spontaneously and effortlessly streamlined, sometimes strapped to the waist, with elegant belts at other times.

As for the jackets, they come without buttons and comfortable geometric cuts, and we see them in harmony with flowing pants, and the result is both functional and elegant suits. This group provides the ultimate in lightness and comfort for an elegant look, from day to evening. The silk shirts provided by the group can also be combined with the crew's cotton pants in a flexible ability to pair and freedom of choice.

The collection is overshadowed by a vibrant color palette and geometric graphics that embrace their lines together to form prints inspired by the famous «Zilig» tiles, whose name dates back to the Arabic word “Zulekha”, which means “polished little stone”. Today, this type of tile, which has always been an important part of Moroccan architecture, is very popular in contemporary designs, and is manufactured using small pieces of graphic mosaic, where they are grouped together with geometric shapes colored in the warm desert colors. For the summer season, Loro Piana looked forward to this ancient art and this creative craft to create pieces with clear and undeniable roots, while the happy color scheme and vibrant prints seamlessly flow over midi-length dresses defined by a wide belt on the waist and skirts wrapped around the body and "tunic" shirts , And they are all designed from luxurious twil silk. This exclusive capsule collection will be available in the Dubai Mall store only on the occasion of the blessed month of Ramadan, and this is the first time that "Lauro Piana" celebrates this occasion through special designs and exclusively designed, a step that brings the brand closer to its fans in the Middle East and from the culture and society of this region .

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- Clean, practical styles combining simplicity, calmness and elegance.