You would think that, confined, we listen to even more music online. Well no, it's even the opposite. Between March 3 and 17, listening to music on streaming platforms fell by 23% in Italy. The trend is being confirmed in France.
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There are two reasons for our disenchantment with music streamed in confinement. Each day becomes a Sunday. "We're at home but we have other things to do," says Sophian Fanen, journalist for the Days and specialist in streaming. "It's a bit like Saturdays and Sundays in fact. In normal times, these are not big days of listening to music. We end up with curves that are very different and with volumes that are roughly 10-15% lower than normal weekday listening. "
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Fewer trips, less music
Result: the Italians were 23% less to listen to the titles of the top 200 of Spotify at the beginning of March, while in France at the same period, when we were not yet confined, the drop was only 2%. What matters are the journeys by car, bus or subway, moments when we listen to the most music streamed, and which disappear in confinement.
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Arnaud Duranton, marketing director at Deezer, therefore expects to observe the same trend as in Italy. "Concretely, we consume a lot in the metro when we go to work," he notes. "A little less when you go from your room to your kitchen for breakfast ..." However, he noted an increase in paid subscriptions since the health crisis and an increase in listening to news radios on platforms streaming.