The French watched television on average 4:29 a day in March, the highest "historic level" of media audience (44 minutes more than in March 2019), announced Médiamétrie Monday. Confined since March 17, the French notably favored information with audience records for the news and for the continuous channels.
BFMTV achieved the best month in its history, becoming the 5th channel in France with 4.1% audience share (+1.9 point over one year). LCI equaled its historic monthly record at 1.5% (+0.5).
Macron's allowance makes a gift
President Emmanuel Macron's speech on Monday March 16 was notably followed by a total of 35.3 million viewers on all the channels that broadcast it (TF1, France 2, France 3, M6, C8, TMC, L '' Team, BFMTV, LCI, CNews and franceinfo). The French also followed entertainment like Koh Lanta on TF1 (6.5 million viewers on Friday March 20 and 27).
In this very special month of March, even the listening time of young people (15-24 years old) went from 1h03 to 1h29, reports Médiamétrie. The total viewing time of the TV includes consumption on the television screen and internet screens (computer, tablet, smartphone), live as well as deferred or catch-up. It is measured by the Médiamétrie institute with a representative panel of people residing in metropolitan France, made up of 11,556 individuals aged 4 and over living in 5,000 homes, equipped with a device that records their choices.