think of it in the right way

My business did not succeed in the commercial center Al-Fani, a local did not earn in the "Al-Fani" mall. The "" Al-Fali "company had few attendees.

Ideas abound in me until I reached the stage of conviction that my project did not succeed because the "Mall" (is dead).

A group of reactions that resonate between a group of business leaders and commercial shops inside the “malls” in Dubai, the truth is not easy to lose everything that one saved to invest in his commercial project, knowing that commercial projects are projects that are very rare to lose their owner if Its launch was based on solid foundations that underpin the good study of its project.

The trade of "malls" does not differ much from the regular trade through the shops arrayed on the sidewalks of the streets of our city, and all that has changed is that the customer is shopping inside a covered place that includes recreational spaces in addition to the shops arrayed across his halls.

Based on this point, when I think about opening a store in a particular "mall" or a shopping mall or anywhere else, I must do a special study for that "mall" and the region in which it is located and the type of stores it includes, in addition to knowing the type of group and societal segments That go to this "mall".

I mean by saying here that the recurring groups of the "malls" differ from one region to another according to the nature and class of their population and the social backgrounds they come from.

In light of this, everyone who thinks about opening a store should carefully choose the product that is appropriate for and compatible with those layers, and know the value of that product for them. Is it required throughout the year or in certain periods, without forgetting the number of stores that offer its product itself? To find out the size of the competition and his competitors, and from this standpoint, he can assess the profits of his shop before opening.

I say again, it is not a matter of the number of visitors to the "mall", but rather it is about their nature first, so not every visitor is shopping and vice versa, there are those who visit the "mall" for a specific place or sign to spend their need of it, and there are those who visit the "mall" for The entertainment outlets it contains, and there are those who visit the mall to conduct an administrative transaction in one of its administrative branches. Therefore, before opening any store in any “mall” and in order to draw a trademark of its owner, that “mall” must be studied and well known in terms of how to work in it and the language of dialogue used in it, so that no blame is later placed on the “mall”, because losing your shop Or your business in it does not mean that the "mall" is a loser, but rather because your study and identification of the product was a mistake and you have to admit and take responsibility for that.

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