Some musical prizes without big winners, with a sound absence and without a single controversy. The first edition of the Odeón Awards had the texture of yogurt with bifidus and if something consecrated it was something as consecrated as the pop of a lifetime. In particular, that of musicians with a singer-songwriter spirit: the best album of 2019 was Alejandro Sanz's #Eldisco ; the best direct was taken by Manuel Carrasco; Vanesa Martín received the best female artist and Beret the best male artist.
The friendly tone spread throughout the gala in the acknowledgments and actions that were interspersed. The good vibes flowed in waves. Sanz dedicated his prize "to the family of the music industry" and celebrated "that there will be some music awards again." Carrasco talked about seeing "a child's dream" and "something magical" come true. Beret spoke of "love", "unity" and "family". And Aitana, crying, dedicated her recognition, revelation artist, to her "classmates" and "to the public."
In an industry with more knives and sharp tools than a hardware store, companionship and fraternal thanks among musicians were unanimous . They were joined, of course, by the honorary prizewinner, José Luis Perales, who dedicated his recognition "to my great friends, the musicians, who are the soul".
The gala, whipped by a less dynamic script than a hip prosthesis, was broadcast live on TVE's 1 and was held at the Teatro Real in Madrid, "an incomparable setting," said Luis Cobos (yes). She was attended by the president of the Congress, Meritxell Batet, and the Minister of Culture and Sports, José Manuel Rodríguez Uribes, who in statements to the press said that music is "a fundamental element of the culture of this country." "Our music is a way of doing Spain," said the new minister, and stressed that "we have fantastic musicians, singers and artists."
The fact is that pop was imposed as an iron fist with velvet glove. The rap went empty, despite a gala start rapped by the presenter, Quequé. Rock was also zero. And the regetón. And the electronics. Even the thriving urban music only received two prizes, the best song for Counting moles of Canarian rapper Don Patricio, and best video, for With height of Rosalia.
The Catalan singer was the great absentee of the night. The most favorite of the awards, aspiring in four categories, preferred to remain in Los Angeles (USA), where he is rehearsing his performance precisely in other awards, the most important of the international music, the Grammy, which are held next Sunday .
Revelation Artist
Rosalía did not take the revelation artist award because Aitana's debut album, Spoiler, has obtained more sales and streaming reproductions than El mal querer. It was harder to understand that he did not receive the award for song of the year. That is because the Odeon are not granted by a music academy but by a committee represented essentially by the three multinationals of the disc, which dominate almost 90% of the Spanish market (Universal, Sony and Warner), and are a reflection of the commercial impact of songs and records, combined in some cases with public voting on the internet. That is, with them the success is rewarded, not the artistic quality, and With height it has been one of the most listened songs in 2019 in the world, but not in Spain.
If it was clear that they are great industry awards, it was for details such as Antonio Guisasola, president of AGEDI, the intellectual property rights management entity that summons the Odeons, to remember in his speech all kinds of workers in the music industry and especially to the "dear presidents of the companies".
With the prize for revelation artist for Aitana and the Latin artist for Morat Colombians , six of the 10 awards of the night were distributed among traditional pop musicians, a mirror of the majority tastes of the Spanish public.
The last time the Spanish music industry delivered such awards was 13 years ago, in 2007, when the eighth edition of the Amigo Awards was held . The independent industry has called its own awards, the MIN, since 2010 , and the association of musical journalists PAM awards the Noise Prize to the best album of the year.
They completed the palmares Estopa as group of the year and José Mercé and Tomatito as best flamenco album by De Verdad. At the industry level, which is the account that many attendees did when they returned home last night, the cast held five awards for Universal, three for Warner (four including the honor of José Luis Perales) and two for Sony.
According to the criteria of The Trust Project
Know more- José Manuel Rodríguez Uribes
- Spain
- Rosalia
- Sony
- Meritxell Batet
- Grammy
- Don Patricio
- Alejandro Sanz
- LOC
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