It seems that the paintings are no longer specific to the way we used to over the past years, as they began to rebel against the steadfastness that they have always needed, and it became possible that an artistic painting fixed on the wall at one point could turn into a mobile screen that narrates the story of its drawings, before it Returning again to the colors and fixed lines, as in the art exhibition for augmented reality organized by the Mall "Nation Towers Galleria" in Abu Dhabi, within the "Imagination Nation" exhibition, and will continue until January 23, 2020.
The exhibition, which includes works of art by a group of European artists, is based on the idea of combining classic artworks on the one hand, modern technologies and digital art on the other hand, specifically Artivive technology, an augmented reality tool that was established and famous in Vienna.
Digital art opens the doors to a completely new world of artistic possibilities, enabling artists to create new dimensions of art and artwork, through an application that is loaded on users ’smart devices or iPads available in the“ Nation Towers Galleria ”mall, and once the exhibition visitor directs the application On the plate, its fixed words move in a successive movement that expresses its content, or the plate lights up in bright colors as in the "Food Poster" board, while the "Give me your hand" panel appears at first to be opaque until the visitor shines the application on it and reshapes itself to show a giant hand that extends to it, While another plate takes a round inside to It travels through a long moving tunnel, and so on.
The Nation Towers Galleria Mall also organizes within the Imagination Nation exhibition, a 3D projected store that uses augmented reality technology to implement an audience presentation for about three minutes, and St. Claus Games Factory revives a display of Santa's assistants while working in the factory as they collect Gift boxes to prepare colorful Christmas lights, present gifts, and attendees follow them as they prepare gift boxes, prepare the Christmas tree and decorate it with ornaments, decorations, and gifts.
The director of real estate and facilities at the "International Capital Trading" group, which owns the mall, Mohamed Abdel Razek, explained that Imagination Nation, which is organized by the mall, includes a set of interactive experiences that will last until April 2020, and includes interactive entertainment games for all ages with audio-visual media, and shows. Three-dimensional dazzles the guests with a virtual atmosphere of the future, expressing his happiness at presenting the latest entertainment offerings in the region, introducing the public to the dimensions of technological innovation, and adding an educational dimension to the shopping centers in the United Arab Emirates by presenting these unique experiences, and Available to all, pointing out that a room was created for the interactive "Invders" games, where families and children of all ages can enjoy direct performances, and move their imaginations to simulations of outer space and see shows of comets and space creatures, as well as lighting the huge Christmas tree to complete the atmosphere of celebrations beginning General for visitors to the mall.
Imagine Nation exhibition activities will continue during the coming period through other offers such as the experience of traveling through time, from January 9 to March 14 next, and a virtual art exhibition entitled "The Mystery Museum", which takes place from February 6 to 24 April 2020.
- “Digital art allows an artistic panel to be transformed at one point into a moving screen, telling the story of its graphics, before returning again to fixed colors and lines.”