- TV. Six brands withdraw GH advertising for alleged violation of Carlota Prado
- GH.The cruel and complicit silence of Mediaset
- MomenTVs.The alleged violation that Telecinco should not have allowed in GH
October 29, 2011 , Rosalía García, the mother of El Cuco , sentenced to two years and 11 months of detention for covering up the murder of Marta del Castillo, sits on the set of La Noria (Telecinco) to grant an interview for the which, as published then, charged about 10,000 euros. Since the interview was announced a wave of criticism by the audience led the brands that were announced in the program to withdraw their advertising. La Noria ended up being canceled due to lack of income.
November 27, 2019 , at the moment six brands - Fi Network, Nestlé, Trolley, MediaMarkt, Nescafé and Desserts Reina - have announced the withdrawal of their GH VIP advertising. The reason, the alleged violation - still pending trial - of Carlota Prado during the broadcast of GH Revolution in 2017 .
The publication in the newspaper El Confidencial of the video in which the organization shows Carlota Prado the alleged sexual abuse completely alone and warning him not to tell anyone anything "for his sake and that of José María López - alleged rapist -" unleashed at the end Last week an avalanche of criticism led by the former Big Brother and winner of the seventh edition, Pepe Herrero, by Coto Matamoros, brother of the collaborator of Sálvame (Telecinco) Kiko Matamoros, and by the writer Lucía Etxabarría , against the brands that They are announced in the program with the highest audience reporting to the chain.
Through social networks, last Friday Coto Matamoros and Pepe Herrero began a boycott of GH urging the brands that are announced in the reality show to withdraw their advertising. In a matter of hours the hashtag #CarlotaNoEstasSola went viral and this Monday Fi Network became the first brand to announce to its customers that it was withdrawing reality advertising. Hours later, the rest followed. Up to six brands, while in social networks hundreds of users asked other brands such as Movistar, El Corte Inglés or Banco Santander to do the same and stop advertising in GH.
The same happened in 2011. It was as a result of which journalist Pablo Herreros pointed to the brands that had been announced during the interview with the mother of El Cuco, when what began as a wave of indignation ended many of the advertisers removing their advertising. Nestlé, Puleva, Cortes Inglés, Campofrío, Bayer, Banco Sabadell, L'Oreal, Lotteries and State Betting ... so up to 17 brands that did not want to be involved in the decision of the chain to interview and pay for it to the mother of El Cuco.
The consequences were not long in coming. Although Mediaset tried to stop the bleeding of advertisers who left La Noria and even got some to return the social pressure could with them and ended up withdrawing at all, even some of them had to publicly apologize for advertising on the program of Telecinco
The first decision in the absence of income was to banish La Noria , which was issued in the prime time of Saturdays, late at the beginning of 2012. Three months after that interview, La Noria could not stand it. Mediaset managed to turn the tortilla around and a new program, The Great Debate , was also taken out of its sleeve, also presented by Jordi González and in the same format as its predecessor, which made the advertisers return. It lasted two seasons with an average share of 13.5%, far from the 20.4% obtained by La Noria in its first season.
Can the same thing happen to GH VIP? The similarities with what happened with La Noria are more than obvious. However, there is something that La Noria did not have, which is the money that GH enters by the votes of the audience. Although, calls and messages are triggered especially on days that are galas - three a week.
According to the voting bases of GH VIP 2019 , a limit of 200 votes per participant - telephone number -, system (905 or SMS) and day is established. Calling the telephone number 905 has a cost of 1.45 euros, taxes included if calling from a landline, and 2 euros if calling from the mobile. While the SMS has a cost of 1.45 euros. Telecinco does not reveal the number of votes it can receive to expel one of the contestants a week, but given the audience and impact that the program has will not be few.
It is true that the cost of GH has little to do with what La Noria could have, taking into account any production behind the reality, the price paid to the contestants for each week of the contest and the cost of collaborators, etc. What is a fact is that every television program needs its advertisers to be profitable . As Coto Matamoros explained in his call to boycott GH "the television of what he lives is advertising and when you have a flagship product like this -GH VIP 7- you expect to have an income in advertising superior to the previous program".
According to the criteria of The Trust Project
Know more- GH VIP
- Telecinco
- Mediaset
- Big Brother
TelevisionGH VIP 2019: Noemí Salazar's attack on Hugo Castejón
TelevisionGH VIP 2019: Kiko Jiménez and Diego Matamoros face Estela on the set
TelevisionGH VIP 2019: The massage without desire of Alba Carrillo to Hugo Castejón